The Samurai and the Swami

Today’s New York Times article on the growing economic relationship between Japan and India contains the following line:

Consultants are trying, so far in vain, to coin the catchphrase, like “the Samurai and the Swami,” that will sum up the nascent strategic economic relationship between the countries.

Do the MFT readers have any brilliant suggestions?

Some United States. Stop one: New Jersey

As Joe mentioned the other day, I am back in New Jersey for the time being. I’ve just noticed how many weeks it has actually been since I’ve updated anything here, between a couple of weeks of travel, a couple of weeks of being extremely ill, a couple of weeks of playing tourguide to my mom and her boyfriend in Japan, and a couple of weeks of reading and getting graduate school related application stuff together-and topping it all off with trans-hemispheric relocation, a birthday, and various other odds and ends I have completely neglected this space here. So, while I have a few things that I want to write about, and a large number of photographs I want to post from my last several weeks in Japan (for this year anyway), in honor of my return to good old New Jersey, below are some choice quotes from a book of travel writing by the late humorist Irvin S. Cobb entitled Some United States (1926) purchased just this afternoon from the $1 shelves outside the famous Strand bookstore in The City. As the title of this post implies, today I bring you excerpts from the chapter on the great state of New Jersey.

CHAPTER XII

NEW JERSEY

Just Behind Those Billboards

After you cross by train through the tube under the North River, which is so-called because it is really the Hudson River and edges Manhattan Island on the west and bears no relation whatsoever to the northern boundaries of anything at all, and, this safely done, emerge from the tunnel mouth on the farther shore, you will see a large number of billboards. Well, New Jersey is just behind those billboards.

[…]

In billboards, New Jersey, regardless of comparative areas, leads all the states of the Union. I’m not sure but what she leads all the habitable globe. Next to the commuters, billboards constitute her most conspicuous product. The commuters come and go. In the morning they hurry away to New York of Philadelphia to earn their livings and in the evening they return to bed down for the night. Thus daily they come alternately under the head, first, of exports, and then of imports.

An orthodox New Jersey commuter is easily to be recognized in New York. He wears and imaginary string tied around a mental thumb to make him remember not to forget to call up the employment agency and notify the new cook who is going out to his place to spend two or three days with the family, possibly even staying the full week out, to meet him at the station for the 5:03; and she may recognize him by the worried lines in his face and the fact that he will be carrying parts for the lawnmower.

[…]

Whenever I have occasion to traverse the State of New Jersey by rail, I take advantage of the opportunity to reflect upon our outstanding institution of billboards as it presents itself to the purview of the traveler. Regarding billboards and billboarders , I have gone to the trouble of compiling some very interesting figures.

For instance, if all the billboards which desecrate the scenic areas of America were piled one on top of another, allowing twelve inches of horizontal thickness for each billboard, the total number would form a column one hundred and fourteen miles high; and to soak these properly for burning would require ninety thousand barrels of grade-A kerosene; and then when some philanthropist had applied the match, the flames of the bonfire would cast a glow visible as far away as Bermuda, and in every community in this country where people have learned to value the beauties of unblemished nature, there would be public dancing in the streets and a holiday for the school children would be declared.

Again, let us consider for a moment an even more agreeable summarization: If all the billboard art directors who go to and from in the land choosing decorative vista with a view to marring them with their billboards, where laid out side by side with lilies in their hands, it would make a very enjoyable spectacle for the rest of us provided only we were sure that one of them was in a trance.

While I speed athware New Jersey I frequently play a favorite game of mine. I call it Billboards. [Ed: his billboard obsession becomes troubling in its fetishization. Enough on that topic.]

For, when all is said and done and disregarding what figure New Jersey may have cut in the earlier days of this Republic and, before that, in the Colonial time, the question next arises: What now is she? And the answer is that she is become the smudgy and begrimed passageway that separates two great metropolii. [Ed: I know for a fact that Joe would disagree about the characterization of Philadelphia as a great metropolis.] Lying between them and holding them apart, she takes their overflow and they suck out her substances as they long ago sopped up her personality. The semicolon of the Eastern seaboard–that’s modern New Jersey. Never mind what she is commercially. Historically, she’s a cow that went dry about the time the boys got back from the Spanish War. An she has been dry every since. And from present indications will continue to be dry.

[…]

All of which, I claim, helps to explain why New Jersey is one of the joke states. It is not well for a state to be, by national estimation, a standing joke. Kansas once was one and it took her long years to live it down. [Ed: Kansas has worked hard in recent years to reclaim that title.] Arkansas was one and has not yet entirely recovered. Connecticut was one and because of traditional memories lingering in the popular mind of wooden nutmegs and shoe-peg oats, will never entirely get over it. [Ed: I have 0% idea what those references mean. I suppose that means Connecticut HAS gotten over it.] Missouri, for a spell, had a close call with being one, but lacking all else, the state which foaled a Mark Twain would have a title to immortal grandeur on that sole account.

New Jersey still is one and a hopeless patient. For half a century references to Jersey justice, Jersey skeeters and Jersey lightning made her the football of the jesters. [Ed: And all the more embarrassing for us, having invented football here.] As a matter of fact, and giving them due credit, her mosquitoes must sharpen their bills yet finer ere they may hope to compete with the Long Island variety. And in these piping Prohibition days her homemade applejack, potent though it may be, stands comparison with the bootleggers’ best. It may give you the blind staggers, but the blindness is a temporary affliction.

[…]

With time the symptoms have changed, but the case remains incurable. For to-day New Jersey is still a joke state. Outsiders think of her as the State where they suffer from billboarditis and ride on the Erie and harbor the corporations and broadcast the bedtime tales. They forget her material contributions to the national prosperity. And who can blame them?

[…]

But just look at the blame thing now! Coal tipples and garbage dumps and freight tracks and smelters and refineries invade the marshes, and the birds are mostly fled away, and for wild life the mosquitoes are left. The elm-shaded towns where once upon a time future statesmen were born and patriots grew up and writers ripened their art, have become clamorous, cindered, smoky factory places crowded with transcendently ugly workshops, the dirty, homely streets swarming with alien workers quacking a jargon of tongues fit to eclipse Babel’s Tower itself.

It is hard to believe that here, long ago, poets dreamed their dreams and painters plied deft brushes and masters in statecraft dealt masterfully with the politics of their time; that once upon a time great publicists and great orators dwelt in these spots. It is impossible to believe that any such ever again will abide here.

[…]

In all of manufacturing  New Jersey the most agreeable sight, I think, is the sign on the road to Pompton which says you are now leaving Paterson. When I get that far I stop and give thanks.

Taking the “Japan Brand” concept literally

The creation of a unified “Japan Brand” has been called for recently as a way to promote exports, boost tourism, and take control of how Japan as a nation is perceived abroad. To that end, the Small and Medium Enterprise Agency has recently announced a new logo for its campaign to help promote local products for export that to this blogger seems to lack a certain subtlety:

jb_symbol.jpg

(Click the picture for the full size picture. It makes a great desktop wallpaper!)

Bluntness aside, it’s a simple and attractive logo. It seems intended as a sort of umbrella logo to bring disparate marketing strategies pursued by the various regions of Japan in under a unified concept that will “create new traditions” by very efficiently letting anyone who comes into contact with a product bearing such a logo that it DEFINITELY comes from Japan, which should let a potential buyer know that, like Japan, the product stands for “quality,” “beauty,” and “pride.”

And at least this logo should make sense to outsiders. “Yokoso Japan,” the tourism version of “Japan Brand” logos, was SLAMMED last year by American Japan theorist Alex Kerr, who told a government discussion panel that it would sound like “blah blah blah Japan” to those unfamiliar with the Japanese term for “welcome.”

UPDATE: I should note the similarity between this logo and the typeface at YH Chang Heavy Industries, a flash animation website known for its hit “Cunnilingus in North Korea:”

cink.JPG

Lonely Girl wasn’t viral marketing, it *aspired* to be viral marketing

I’d state the obvious and say that Lonely Girl is the lamest bunch of crap that ever existed, but then I might hurt my own chances of a sweet product placement deal with Pocky.

Lonelygirl15 Breaks Ice With Hershey’s

MARCH 20, 2007 –

Lonelygirl15, the pseudo-video diary that became a YouTube phenomenon last year, has signed its first major product placement deal with Hershey’s for its Icebreakers Sours Gum brand.

In a video posted on March 20 on the official Lonelygirl site, Lg15.com, the show’s main character Bree is seen offering her friends a piece of Icebreaker’s gum, and a closeup of the product is shown. The sponsored episode of scripted teen drama is slated to eventually be featured on YouTube and other video-sharing sites in the near future, said officials.

This level of product integration marks one of the more sophisticated examples of branded entertainment to emerge from the rapidly-evolving world of amateur-created online video. The deal was initiated by the Dallas, Texas-based agency TracyLocke. Ad sales were handled directly by the agents from Creative Artists Agency who represent the Lonelygirl creators. “It’s empowering for us to have major international brand like Hershey’s treat us like they would any other major entertainment property,” says Greg Goodfried, Lonelygirl15co-creator. “Deals like this are good for the community – they help us pay our operating expenses, which has been an ongoing struggle.”

(from MediaWeek)

Horie goes for the counterslam

Takafumi Horie, the ex-president of Livedoor recently convicted of securities fraud, continues his role as spotlight-hog even in disgrace. He’s been the subject of numerous interviews and press stories throughout his trial. So as a man for whom winning the image war between himself and prosecutors may be even more important than whether his appeals ultimately succeed, it seems only natural that Horie would take the opportunity to SLAM the court’s decision:

Convicted Horie stays defiant, slams court
The Associated Press

Disgraced dot-com tycoon Takafumi Horie slammed his conviction and harsh sentence for securities fraud Sunday, insisting he committed no crimes and that he had more than paid for any mistakes by losing his company.

On Friday, Horie was found guilty of masterminding a network of decoy investment funds to illegally manipulate earnings at his Internet startup, and was sentenced to 2 1/2-half years in prison in the biggest white-collar-crime trial Japan has witnessed in years.

“I did not intentionally attempt to pad earnings, and there was no false accounting,” an intent-looking Horie, former president of Livedoor Co., said on a TV Asahi talk show Sunday. “I do not accept the court’s verdict.”

Horie is on bail while he appeals the verdict.

More kabuki in the House

This time, it’s being reported in this piece of syndicated commentary by William Lind.

You can almost hear [the House Democrats’] glee as they offer the anti-war voters who gave them their majority one of Washington`s oldest dodges, ‘requirements’ the Executive Branch can waive if it wants to.

The kabuki script currently goes like this. Congressional Democrats huff and puff about ending the war; the White House and Congressional Republicans accuse them of ‘not supporting the troops;’ and the Democrats pretend to be stopped cold, plaintively crying that ‘Well, we all agree we have to support the troops, don’t we?’

‘Supporting the troops’ is just another dodge. The only way to support the troops when a war is lost is to end the war and bring them home.

I guess “theater” doesn’t sound exotic enough to suit a Beltway hack.

Abe’s turn to get SLAMMED

I wanted to go back to ignoring the recent flap over a House resolution to condemn Japan’s supposed failure to adequately deal with the “comfort women” issue. But how can I sit quietly when the Prime Minister himself is getting SLAMMED?

Growing Chorus Slams War-Brothel Remarks Japanese P.M. Under Fire For Comfort Women Remarks
AP

SEOUL, South Korea (AP) – March 3, 2007 – South Korea again criticized Japan’s prime minister Saturday for disavowing his country’s responsibility for using Asian women as sex slaves for Japanese troops in World War II.

Japanese Prime Minister Shinzo Abe said Thursday there was no proof that so-called “comfort women” were forced into sexual slavery during the war.

The remark triggered outrage throughout Asia.

Abe’s statement is “aimed at glossing over the historical truth and our government expresses strong regret,” said a statement from South Korea’s Foreign Ministry.

Look at me, I’m complaining about journalists who write about themselves!

As someone who reads far too many news articles for his own good, I may be somewhat more sensitive to media cliches than your average news consumer. For instance, I have a whole category on this blog for “kabuki” metaphors.

But today I want to talk about another of my pet peeves in the English-language news world: when the reporter flips things all around and makes him/herself the focus of a story. While some people might be interested in the daily life of some freelance writer who rides his bike around town, probably most of us don’t want to read about what substantively is no different from following a homeless man around all day and writing about it (though wait, that would be a good idea). And speaking of homeless people, I almost broke my mp3 player in outrage when I heard this pointless “report” about a man who decided to write out of a storage unit in New York. He should have tried that in DC – he’d have ended up getting arrested if he was lucky, but more likely had his ass handed to him like the rest of the crackheads who try that stunt.

Or consider the reporter who freaked out when he was deemed unworthy of a Wikipedia entry for lack of notability. He spent a full two pages on the subject, and once published the article apparently made him immediately eligible for an article again. This naked display of the writer’s fragile yet gargantuan ego leaves me almost speechless but I will say this: You use Slate to whine to the world that you’re underappreicated, and then that whining (intentionally or not) simultaneously pressures the source of the perceived slight to recognize you once again? You should be ashamed of yourself! (I am not mentioning the writer by name or linking to the article in the hope that he won’t ever find this and have a mental orgasm over seeing his name in print because of something I wrote. I wouldn’t be able to touch the keyboard again).

I could go on and on, but you get the idea. Journalists can be pretty egotistical, and as writers they no doubt have a burning desire to tell their story. Or perhaps sometimes they’re just dicks (“I got Bill Clinton to threaten me!”). Foreign correspondents especially seem eager to put themselves in the reporting, which is usually justified (“My convoy got hit with an IED!” “I got kidnapped!”) but too often an unappealing by-product of the expat experience (“Look at me, I am getting paid to walk around China!”). And often it’s less about autobiography than it is a cheap stunt (“Look at me, I got waterboarded!”). Whatever the case, it just doesn’t sit right with me when there are real things to report about. Much like nonbinding resolutions directed at foreign governments, these articles seem to be lost on their way to somewhere else.

Since I haven’t been around for very long, I am going to assume that this practice has been around for a while — HL Mencken seemed to like writing about himself for one thing, and you can see traces of Hunter Thompson in a lot of these kinds of projects. But at the same time this practice seems like some unholy amalgamation of gonzo reporting and the Today Show with Katie Couric meets livejournal, which would make its growth more recent.

There are better ways for a reporter to talk about him/herself as part of the story than to simply say what is happening and then try to link that to some cosmic truth or the zeitgeist or whatever justification you use to get printed in a news publication. The best use of personal narrative that I’ve seen in recent reporting is Nicholas Kristof, who has used the sheer power of his reporting to play a pivotal role in keeping alight what little focus the US has placed on resolving the genocide in Darfur, Sudan, not to mention his efforts to force people to take a hard look at the state of child prostitution in Cambodia from a much more dynamic perspective than almost any other source would have the guts to give. That might be setting the bar high, but I think it has to be pretty high or else we’ll never hear the end of Budding Journalist’s Amazing Tales of Public Transportation.