Just a quick post of some fun data I came across.
In the tourism agency’s 2014 survey of foreign tourists (see Annex 9 in this spreadsheet), there is a clear pattern that emerges:
So to recap, eating Japanese food is the thing that foreign tourists most wanted to do before they arrive, it was their best purchase during the trip, AND it’s what they found most satisfying about their stay!
To be sure, as a Tokyo resident it didn’t surprise me to see that foreign tourists like Japanese food, but it was a bit surprising to see it’s their favorite thing about the country.
As you will see in the data, there is some variation between countries. For example, South Korea found going to Japanese hot springs to be the thing that they most wanted to do again if they came back, and mainland Chinese are more interested in shopping than food before they arrive. But overall the numbers speak for themselves.