Mixi, the 5 million-strong Japanese social networking service, is getting ready to go public with an IPO on the Tokyo Stock Exchange. Mixi expects to get ¥6.9 billion from the deal, about 7 years’ profits at the current rate.
In case you haven’t tried it, it’s a mighty fine service. While it has the usual features–you can make a profile and leave comments about others–its real strength is in its communities and their message boards, and there’s one (or more) for just about anything imaginable. Kind of like Orkut meets Yahoo Answers. The diaries are also pretty popular, although I tend to avoid them because they’re just not that interesting.
Back in February I took a look at the top blogs in the Japanese blogosphere based on Technorati ranking. But I happened to glance at the standings again recently, and things have changed. While many of popular blogs are still in the top 20, there are a lot of new contenders. Here’s the new top 10 (as of August 23):
1. Akiba Blog – cutesy anime stuff from Akihabara (“Akiba” for short), Tokyo’s electronics district. Seems to specialize in erotic action figures.
2. Shoko-tan’s Blog – celebrity blog, up from #6 last time.
3. Ouch News – Posts stories from Japan’s news and then reprints relevant commentary from 2ch, Japan’s massive anonymous forum site. This is actually a pretty good site for those who don’t feel like sifting through all the anti-Korean comments.
4. Gigazine – tech, fast food, convenience store drinks, etc.
5. WTF LOLOLOLOLLOLLLLLL!!!!! – Comedy site that also picks up the best from 2ch. Recent post: “Mr. Amazon, this doesn’t look good…” Links to a strange “Amateur Train Rape” (NOT SAFE FOR WORK) DVD sold on amazon, with uncensored genitals on the cover (illegal in Japan).
6. Kotaro’s Blog – Flash games, animations, videos, etc.
7. New Akiba Dot Com – More cutesy Akihabara stuff, less porn. As you may have noticed, Akihabara is now known almost more for otaku culture than electronics these days.
8. Kaori Manabe – celebrity blog, down from #2 last time.
9. PingMag – The Tokyo-based magazine about “Design and Making Things” – the title sums it up pretty well. There’s also an English version.
10. Mumur’s Blog – Politics blog “Supporting” DPJ senior official and Tokyo Metropolitan Assembly member from Edogawa District Akihiro Hatsushika. He is apparently famous for telling people “You’re messed up in the head so you should go to the hospital.” More on this a little later.
Fans of Ghibli Studios and the Earthsea novels are surely interested in how Ghibli’s interpretation turned out. Not so good, it looks like, judging from some reports and the original author’s reaction. From the general sound of things, it seems that Goro wasn’t up to the task after all. That’s unfortunate.
But I’m not here to talk about that. My interest is in the blog post that Kikko, Japan’s mysterious and popular (but no longer top) political blogger, wrote on the film. The bulk of the post is a translation of Le Guin’s official reaction to the movie, but she prefaces that with a conversation between two young women that she supposedly overheard on the train. Below is a translation of just the conversation:
A: Oh no! At this rate, I’ll fall right to sleep!
B: Oh? Are you not getting enough sleep, Kyoko?
A: Hm, every night it’s too hot…If I sleep with the A/C on, my skin gets dry and so does my throat!
B: Well, then you should just go see Earthsea!
A: Why’s that?
B: I went to see it last week with Marie and Chika, but I fell asleep a half hour after it began because it was so boring…and when I came to the end credits were rolling!
A: It’s that boring?
B: I didn’t see almost any of it, but Marie and Chika said they couldn’t stand it and fell asleep about halfway through…so it looks like at least the first hour is boring enough to make you sleepy… A: But, the TV and everything is saying it’s a “big hit in theaters!” right?
B: Really? Since I was let down by Howl’s Moving Castle, I had hope this time would be better, but this was way more boring than Howl…It’s like, rather than tell the story with animation, the characters just explain the story in order with long monologues…so I gradually started to feel sleepy, then eventually closed my eyes and just listened to the lines, and then just fell asleep.
A: Oh, I see.
B: Like, since all the lines are long and in a monotonous explanatory tone, it makes you feel like you’re being forced to listen to a lecture by Oishi the Section Chief.
A: Really??? Haha…
(emphasis added)
Kikko’s comments that follow the above conversation criticize the mass media for caving in to pressure from promotional agencies such as Dentsu by lavishing unearned kind words on movies and other products even when they are clearly terrible as in the case of Earthsea.
As poignant as Kikko’s sentiments may be, I have a hard time believing that Kikko actually overheard such a conveniently-worded conversation. She claims not to have seen the movie (typical of her other lengthy articles about Japanese anime) yet but has no problem using a supposedly overheard conversation to back up criticism of the media and badmouth a movie she hasn’t even seen. If that’s true then it’s irresponsible, and if not then, well, she’s being just as dishonest as Dentsu and the mass media, isn’t she?
Since an article posted on her site broke a major development in the faked earthquake safety data scandal last year (and in the several stories she’s had pertinent information on since), wide and well-founded speculation has spread that the purported writer of this blog (a “hair and makeup artist” in Tokyo) does not really exist, or at least that there is something less than forthcoming about the source of the blog’s content. One theory (as noted in a “Kikko Watching” wiki) is that the site serves as the repository of one or more news reporters that use it to reveal information that can’t make it past editors in the major publications. This is the theory I’m going with, so check back in a few months or so when the truth is finally known to see if I was right.
Whatever the source of the articles on Kikko’s blog, the site has been extremely entertaining and illuminating as it often contains information and analysis that is simply not available elsewhere. However, there are many many other instances where I am left shocked at the claims Kikko’s site makes. For example, her repeated claim that weapons of mass destruction were and are being used by the US military in Iraq are not backed up by any credible evidence whatsoever, and sources she does cite for other issues have turned out to be fake. And then there are the suspicious quotes and anecdotes, one of which I have translated above.
Clearly any blog’s comments cannot be taken as gospel truth, especially when coming from one as mysterious as Kikko’s. But the scandal over Kikko makes me wonder: when the newspaper can’t even tell you when a film sucks, perhaps it’s preferable to hear the truth from a frank and knowledgeable fraud than swallow lies from the opaque and manipulative establishment.
I haven’t been following this issue too closely, but here’s a quick rundown:
On August 2, star Japanese boxer Koki Kameda fought Juan Landaeta of Venezuela for the World Boxing Association’s light flyweight championship. The match, which I naturally missed since I live outside Japan (but you can see some clips on Youtube here), was said to obviously have gone to Landaeta in terms of both points and the match’s momentum. However, at the end of the day Kameda was awarded the championship 2-1. The Japanese blogosphere (which scored its first political touchdown amid last year’s earthquake safety scandal) cried foul, the rumor being that the match had been rigged as a “present” for mob boss Goro HideHanabusa‘s birthday. Pictures of the two together (see above) soon surfaced, putting Kameda’s career in jeopardy not just for participating in a rigged match but for acquiring a dirty image in what is supposed to be a family sport.
Marxy, who has been following this story, has noted that the story has broken much faster on the Internet than in weekly magazines, Japan’s usual outlet for yakuza-related scandals. While diffusion of the Internet into daily lives in Japan has lagged behind the US (your aunt Ikuko still can’t book discount flights online, for instance), the more popular uses of the net (anonymous message boards, then blogs, and now Youtube) have proven effective tools in getting around the notorious disinformation found in traditonal news media (case in point). Japanese wiki, for instance, contains frank passages on taboo subjects such as the real identities of TV stars, exposure of staged events on TV, and now the role of organized crime in fixing boxing matches.
That is, it did until a few hours ago. Marxy just clued me in that Hide Hanabusa’s wikipedia entry was recently deleted due to “copyright issues”. Wikipedia will apparently instantly delete any entry that a rightsholder alleges contains a violation of his/her copyright. I have no idea whether that is the case in this instance, but it’s interesting to see that the yaks may have realized they’re being humiliated online and decided to take action.
Will the Japanese yakuza expand its Internet savvy beyond cheap cons in order to protect its image? Well, as far as this blogger is concerned, I figure I’ll be safe as long I keep writing in English.
Newsweek.com has an article about “Japan’s addictive arcades’ entitled “Zeon Attack!” which is apparently of such high quality that instead of putting it on the worthless physical pages of their magazine that people actually pay money for they made it WEB-EXCLUSIVE COMMENTARY so that only the most elite, web connected readers that can understand high tech edgy things like Japan and video games would be able to read it.
Here are a few choice quotes to give you an idea of how awesomely insightful this article is.
Though I can’t grasp the Japanese way of counting, I still remember the precise way to defeat Bald Bull in the old boxing game Punch Out. Those old-school games are nowhere to be seen in Japan today. The modern arcade is an exotic, sensory-overload, nearly impenetrable to foreigners.
Kazuki and Mizuki, two high school sophomores at a Shibuya arcade, told us they play purikura about once a week to capture “memories.”
He said he plays about twice a month at about $3 a game, though the stack of character cards in his hand betrays a deeper addiction. “I can learn all the background and histories of the characters,” he said, adding he also reads manga related to the Sangokushi saga. [Ed: Clearly he wouldn’t be playing the game because of a pre existing interest in the Chinese history/classical literature upon which it is based.]
My Japanese interpreter, fighting as a boxing-gloved Kangaroo with a snowboard on its back and scuba fins on its feet, was defeated in the game by a tattooed girl. [Ed: Wow! A Tattoo!! Japanese arcades really are so much cooler than the US, where you would never see a kid with a tattoo!]
young people dubbed neets (who live with their parents and refuse to get jobs), and freeters (who only have part-time work) are much-discussed social groups who exacerbate the population and workforce imbalance. [Ed: Gosh, I wonder what “neet” and “freeter” stand for. I bet the explanation would be way too complicated for foreigners like Newsweek writer Brad Stone or me to understand. ]
Adults want Japanese kids to leave the arcades, go to work and save the country. But they’re too busy saving the world, one Gundam battle at a time. [Ed: He’s right! Nobody goes to arcades if they actually have a job or classes to go to! Arcades are probably causing the population decline!!]
The Net Neutrality debate rages on, and I’m sure every reader is enough aware of the basics so that I need not summarize. My friend Younghusband over at the Cominganarchy blog made a brief post earlier in support of Net Neutrality. I began to write my own thoughts as a comment there but then thought, why not post it here instead?
Without Net Neutrality the hopes for future innovation, future disruptive technologies in the future are dim.
The fundamental misunderstanding about Net Neutrality is the nature of what some of the network providers really want to do when it’s gone. Net freedom advocates have been trying to paint a picture of a world in which the network providers are allowed to charge content providers for higher quality service to that network’s customers and to then throttle down the speed and reliabilty of servers that have not paid up. Unfortunately, there is a general misconception that this is how it already works, because content providers must pay for their bandwidth.
Let me be clear- this is NOT how it works now. Yes, when you connect a server to the Internet you pay for the size of the connection you get, for the amount of data that you send. But this payment is only on the server end, and while it may be expensive if you send alot of data, it is also a single payment (leaving out regional mirrors or media distribution services like Akamai or whatever).
What network providers would like to be able to do is force servers to pay not only at their end, but also to each individual ISP, for premium access to that ISP’s customers. This would mean that, say, Youtube would have to pay not just for the fair cost of their presumably massive network connection, but also pay each and every single ISP, AT&T, Comcast, AOL, SBC, Earthlink if they wanted all Americans to be able to access their service.
Now imagine how much worse it gets in an international environment. Youtube is an American company, primarily aimed at Americans, and yet it has become very popular in Japan despite not even having a Japanese language interface. If a so called “tiered internet” were standard, then Youtube would have had to pay KDDI, NTT and YahooBB to guarantee access to the Japanese market before they could have become popular. But their popularity here was unexpected and unmarketed, spread by word of mouth. This sort of serendipitous success that has made the Internet what it is today would be no more.
There would be no more underground successes like, in reverse chronological order, Youtube, Myspace, iTunes, Friendster, Google, Napster, Yahoo. Everything would have to have its target market planned out in advance. For a startup without the budget to pay for access to every local ISP in the world, they would have to identify in advance their projected customer base through marketing surveys, demographic analysis, and the other insults and discrimination towards consumers that we as a society have become used to over the decades. It would be the death of grassroots popularity and a return to the centralized marketing driven media hegemony of the past, and it would be an awful tragedy.
Want to know what just happened in Japan or areas that Japan cares about? Well if you can read Japanese fragment sentences, the best free place to turn is probably Sankei Breaking News. I bet you didn’t know that eel prices are up 20% on low catches of sardines and fewer imports from China, did you?
Only thing is you actually have to load the site to see it. That is so 2003!
1) Athletes endorsing products that supposedly help their performance; and
2) Exploitive marketing of second language learning products that offer a specific pattern of drills as a purported secret to learning the language.
By themselves, they are typical, if somewhat sleazy parts of everyday consumer life. But put them together and you get this nugget of infotainment from the ethically-challenged Daily Yomiuri:
Bobby Valentine learns the joy of Japanese
Yoko Mizui Daily Yomiuri Staff Writer
“The most exciting thing that ever happened to me was not winning the Asian Championship and the Japan Championship last year. Nor was it winning the Major League. It was not even winning koryusen this year,” said Chiba Lotte Marines baseball team manager Bobby Valentine. “The most exciting thing was that at the age of 50 plus, I could discover Step Up Nihongo and learn the language.”
Valentine talked about how he learned the Japanese language and utilizes it in managing his team at a seminar to introduce a new e-learning system, “eSUN,” in Tokyo on June 26.
Step Up Nihongo (SUN) is a set of textbooks for non-Japanese to study the Japanese language, written by Shigekatsu Yamauchi, who also writes the monthly column “Japanese in Depth” for the Language Connection page of The Daily Yomiuri.
That’s right, just when you think Chiba Marines manager Bobby Valentine is going to give us some insight into ups and downs of his attempts to learn the language of his adopted home (which he incidentally lives away from in the off-season), BAM you get a sales pitch. There is nothing indicating that this article is an advertisement meant to promote a specific product. And adding insult to injury, there’s next to no info about how good Valentine’s Japanese actually is or how he really learned it. I guess it’s up to us to try eSUN and find out, right?
In the interest of fairness, there are dozens of press releases put out and promotional events held every single day in Japan announcing the arrival of some great new product. Every one of them claims to be newsworthy, making it up to the reporter/editor’s judgment to know what is really worth printing. If we give the Yomiuri the benefit of the doubt, “Bobby Valentine endorses Japanese study method” could be newsworthy in and of itself. He’s yet another success story of a foreigner in Japan, so people want to hear just about any tidbit of information that’s available. I mean, color me ignorant, but I didn’t even know Valentine was seriously studying Japanese, although I’m not about to start believing it now (Question: is his Japanese any good? According to this Nov 2005 interview it’s “a major problem”). Unfortunately, the article is not exactly written to emphasize the newsworthy aspects of the event. Again and again the writer emphasizes the benefits of eSUN.
Keep in mind that in the Japanese media, product placement passed off as news (i.e.: with no mark denoting that you’re looking at an ad rather than actual news) is rampant (for example, Nikkei has an entire Saturday supplement for just such a purpose). Marxy has some good coverage of that phenomenon on his blog.
I would say this article fits snugly into that tradition of unannounced advertising. Especially since after about 10 minutes of the most cursory research, I was able to unearth a good bit of info to that makes it unlikely that Valentine is merely a volunteer supporter of this learning technique.
First let’s consider: are we really expected to believe that the discovery of this product was the most exciting moment everin the life of the Bobby Valentine, the only foreign manager (except for Sadaharu Oh I guess but he doesn’t count) in Japanese baseball to ever win the Pacific League and Japan Series championships and, coincidentally, the inventor of the “wrap” sandwich?
If it is, he’s been quiet about it up to now – he only mentions the product once on his official blog (which in turn is a marketing gimmick for a different site) in the form of a brief non-sequitur in a February 2006 post explaining how the blog works:
It is very interesting to note that David, who is bilingual in English and Japanese, learned his Japanese from the same teacher I am currently learning mine! Our teacher is Shige Yamauchi-sensei of ICI, a foreign language school in Tokyo. Using Step Up Nihongo (SUN), which is a wonderful teaching tool for those that want to learn Japanese, students can not only learn it by book and tape form but also interactive internet lessons as well.
But that brief endorsement was enough to warrant ICI, creator of the Step Up method and the company featured in the article in question, to include a full-on graphic logo (linked to the above blog post) on their website to let potential students know that Valentine endorses their methods:
And I’m sure he does – but I have a tough time believing he’s doing this simply as an uncompensated advocate. The article claims that Valentine was hooked on eSUN after someone handed it to him on a plane. Sure, and James Bond drives a BMW to impress chicks. Valentine is a businessman. Look at the way he’s doing his blog: some secretary is recording his thoughts while he’s on the road, and then transcribing them onto a blog that links directly to a major Valentine investment. Pretty shrewd!
And from the get-go, the seminar that constitutes the “where” of the article was held by a company run by a Yomiuri contributor. Considering that the very existence of his column is a convenient way to drum up business, sneaking in a cheap promotion of a celebrity endorsement of his product doesn’t make for much of an intellectual stretch. And being a part of the Yomiuri establishment must make it easy to cut in line ahead of other, less-connected Japanese learning methods.
So we’ve got a) An article that is clearly pushing a specific product but does not identify itself as an ad; b) a subject who in all likelihood is a paid (but unannounced) spokesman for the product; and c) The company offering said product has personal and financial connections to Yomiuri. In my own amateur opinion, such an article violates the “newspaper ethics” that the Yomiuri supposedly subscribes to as a member of the Japan Newspaper Publishers and Editors Association (NSK). Here’s the relevant excerpt of the NSK’s Journalistic Canon, Newspaper Advertising Printing Standards (for some reason these standards are left out of the English version of the NSK website):
[Newspapers] shall not print advertisements that correspond to the following:
[omitted]
3. Falsehoods or items for which there is a danger of misinterpretation.
“Items for which there is a danger of misinterpretation” refers to the following:
(1) [Advertisements] that use formatting and expressions that look ambiguously like editorial matter, making the fact that it is an advertisement unclear.
[rest omitted]
So as long as the journalistic canon applies to online articles (at least it seems to in the US) the DY might consider sticking the word “advertisement” above articles that serve little purpose than to sell us something. Until either that happens or I get definitive proof that Bobby Valentine has no endorsement deal with Step Up Nihongo, I will continue to be properly offended.
(Thanks to FG for pointing this article out to me)
Yahoo Japan’s “everybody’s politics” section is becoming quite an amazing little site. I mean look at this hot top image promoting their new 2007 Upper House election feature:
A full, easily searchable list of Diet members. I was able to instantly find the people representing Mrs. Adamu (Mssrs. Noda and these guys including Rick Moranis lookalike Kazuo Shii of the Japan Communist Party). I’d like to see the same for local politics, but perhaps that is asking too much.
A sweet podcast of speeches by various Diet members. Most of them are boring, but Seko’s one was actually a pretty interesting synopsis of LDP internal reforms.
A manga about an annoying twit who becomes a Diet member’s secretary only to figure out he knows NOTHING about the Diet. Thankfully, a hot chick decides to smack him around and teach him the basics of the Diet. Hot!
A glossary of political terms including historical and topical entries. Don’t know what the 1955 system is? Now you will!
Best of all everything is free and better yet ad-free. Why? My guess: They are gearing up to claim to have a significant impact on next year’s Upper House elections and in the process boost traffic.
One of their newer features, however, indicates a major shift by some of the traditional media content providers – free, full-length articles from Japan’s weekly and monthly magazines! The Japanese internet so far has been pretty devoid of good free political analysis or even in-depth news coverage. This is largely explained by the newspapers and magazines’ reluctance to put their content online for fear of losing readership and, in the case of newspapers, the considerable special privileges they get as so-called public institutions. is “Read and Compare Political Articles” which reprints the main political articles in weekly journals, in their entirety, completely free of charge (or even banner ads, while we’re on the topic)! Downsides: No pictures, and the articles are deleted fairly soon after publication (about a month it looks like). But if you’re diligent you can at least save the articles you want on your computer (or if you’re like me, g-mail them to yourself).
This serves as an essential boon to Japanese and Japan watchers overseas (who can now vote in all aspects of Japanese elections after a court decision), who before could only view headlines for free, unless they wanted to sign up for media companies’ exorbitantly expensive pay services.
There still leaves much to be desired in terms of Japanese media content being available on the web (full newspapers, anyone?). But this is a very helpful step in the right direction!
For a reasonable premium, Mutant Frog Capital Partners® will send its “adjusters” around Tokyo to clean up any sad English mistakes perpetrated by your own careless workers on posters, stationery, food packaging or wherever it creeps up. Will also provide referral service for responsible employees to MFCP affiliate “Copywriting Ga Tanoshiku Naru Eikaiwa,” located at the scenic Iwo Jima Commercial Park.
Sirs: We must sadly inform you that nothing makes you look less professional and more like pedophile hitmen than proclaiming “We Are the Professional” on your website.
