Category: Culture

What the media invading the Fukushima evacuation zone says about our media consumption


Source: WSJ

There have been many many reports of what it’s like at the earthquake-affected areas, and now there is a growing number of reports coming from inside the nuclear evacuation zone. According to Google News, the Global Post, the Telegraph, and CNN have reports, and a Japanese team recently posted a video of their trip. Here is what the Wall Street Journal had to offer:

Eerie Hush Descends on Japan’s Nuclear Zone

FUTABA, Japan—In the Coin Laundry, a dryer is still loaded with clothes: an orange hooded sweatshirt, a green worker’s vest and two pairs of jeans, damp and smelling of mildew.

At Joe’s Man restaurant near the train station, a menu lists the lunch specials, starting with bacon-and-eggplant pasta in a tomato-cream sauce. A flyer on the open doors of the Nishio clothes shop promotes a five-day “inventory clearance” sale. Over the road that runs through the town center, a white-and-blue sign proclaims: “Understanding Nuclear Power Correctly Will Lead to an Abundant Life.”

But life, by and large, is what is absent in this town, just a few miles away from the troubled Fukushima Daiichi nuclear plant.

A little further down the reporters describe an interesting exchange after explaining that the zone isn’t illegal to enter but strongly discouraged:

“What are you doing here?” a fireman asked a reporter walking in the street. From the passenger seat, another firefighter held up a radiation monitor. “You are not supposed to be here. It’s dangerous,” he said. “Please leave soon.”

To me, if there are enough reporters on the ground that they are running into each other in an evacuation zone, something is very wrong here. Whatever value there is to tell the story of the evacuees has been eclipsed by the reporters’ attraction to a sexy location with post-apocalyptic trappings. These people are not looking to provide useful information for a discerning public. They are just entertainers hoping to sell an interesting story to the folks back home.

Most of the time media as entertainment is fine and more or less harmless. The tradition of Westerners reporting back on exotic travels goes back at least to Marco Polo, and it’s only natural for people to have a voyeuristic interest in world events. I’ll even allow that there may simply be no other good way to get digestible information about other countries. It’s just that from the perspective of someone living in Japan with a stake in the quake’s aftermath, seeing these kinds of reports is frustrating and makes me think they’re exploiting a tragedy.

After the earthquake, a lot of foreign residents of Japan received panicked messages from their relatives and friends back home, myself included. In my case, I had to tell my mom to stop watching CNN and turn to more reliable sources like NHK World. Since she didn’t have that on cable, she ended up turning to CCTV9, the international version of China’s state-run TV, because it had much more straightforward, facts-based reports. Other relatives also contacted me, some telling me to consider leaving. One conspiracy theorist relative told me to check the Drudge Report to get “the real story.”

Normally, average people are served well enough by whatever media they choose to access because it never affects their daily lives. People can read well-written articles in The Economist that might be wildly inaccurate because hey, who’s going to know the difference unless you’re actually from the country they’re writing about? It’s all just entertainment for the commute. Sadly, there’s no separation between the entertainment media and where you should turn when there’s real news.

Sustainable Sushi?

Are you concerned about the overfishing of the oceans, but still want to enjoy the delicious sweet raw flesh of fish? The Monterey Bay Aquarium has recently published a guide to what seafood you should and should not eat in specific areas of the United States. There is unfortunately no guide specific for Japan, but there is a US-centric sushi guide that may be of interest to some readers, and may encourage someone to create a version for Japan. (You’ll note that much of it is not useful because it depends on region — uni, for example, appears in all three categories, depending on its origin in the US).

You can download the pdf at the link.

The “Fly-jin” hype, or: 「フライジン」に該当するページが見つかりませんでした

In English-language news media, everyone is talking about this new word “Fly-jin”, a play on “Gaijin,” i.e. foreigners who have fled Japan in the wake of the earthquake/tsunami/nuclear holocaust [/sarcasm]. Take this article in the Wall Street Journal that everyone is talking about:

The flight of the foreigners—known as gaijin in Japanese—has polarized some offices in Tokyo. Last week, departures from Japan reached a fever pitch after the U.S. Embassy unveiled a voluntary evacuation notice and sent in planes to ferry Americans to safe havens. In the exodus, a new term was coined for foreigners fleeing Japan: flyjin.

The first part of that excerpt is true — foreigners really have fled, and lots of Japanese companies are really pissed about it. I just heard a story of a person fired from a (rather domestic, small-minded) Japanese company for fleeing the country and missing 8 days of work. (I think the biggest problem in this sitaution wast the backward employer and the failure of communication by the fleeing foreign employee.)

But has anyone heard the word “Furai-jin” in actual Japanese conversation? A search of the Japanese version of news.google brought in zero results for “フライジン” and no relevant searches for “フライ人”. A google search for the later brought up lots of pages regarding people who are in love with fly fishing. A targeted google search brought up one thread on a 2ch Japanese chat threat — which is a translation of the Wall Street Journal article! In fact, I find myself in full agreement with a commenter on that 2ch thread:

＞”flyjin”（fly + gaijin）
これ絶対この記事書いた奴が考えたろ…

Translation: “‘Flyjin’… I bet the guy who wrote this article came up with that.”

So a challenge to Mariko Sanchanta, author of the above WSJ article: can you show us the word “furai-jin” was used before you put it in your article?

Post earthquake initial impressions by Adamu

It is still very early into this tragedy, and a lot could change in the coming days/weeks/months. But I wanted to give some initial impressions. I have been going to the office as usual and basically heading directly home to keep updated and try and calm down my mother via Google Talk. Here are some of my observations so far based on my experiences and the reports I have been reading and watching in English and Japanese. To save time, I have not included links to some stories I did not feel like digging up:

  • Japan rocks – The reaction to the earthquake has been impressive, though sadly even the best response is unequal to adequately deal with the massive destruction in northeast Japan. The buildings were strong enough to stay standing through the quake, the streets were safe enough to walk home when no trains ran, and a full court press came to the rescue the next day. As far as planning and citizen preparedness goes, Japan has the whole world beat, hands down. It seems like in many ways the authorities learned from the failings of the Kobe earthquake. I feel very proud of my adopted home. Note that the emperor agrees with me. In his recent national address, he noted with admiration that foreign observers praised the Japanese people for their calm, helpful reaction to the quake.
    Unfortunately, even the best plans cannot protect against one of the biggest earthquakes/tsunamis ever known. The damage is immense, and it will take a long time to recover. But I am confident that Japan has what it takes to get through the disaster and emerge as strong as ever.
    As the days unfold, I notice that one advantage Japan seems to have on its side is a very adversarial media. From the outset, I think the Kan administration has done its best given the circumstances, and I don’t really agree with the assessment of some media outlets that it was too slow to set up shop inside Tepco. However, on top of that the mainstream media covering this story have (admirably) shown very little deference to the prime minister and Tepco. I think this has put the fear of God into these officials to disclose as much information as possible and be as cooperative as possible. Also, the US (among other countries) is offering very generous support and has been among the most supportive governments in backing up Japan’s response. It has issued statements saying they are “in agreement” with the Japanese assessment of the nuclear situation. Betraying US confidence at this point would not go down well. With all that pressure, attempting to hide things could easily turn Tepco into the next BP (and then some) and the Kan administration into the villain that Murayama is remembered as being during the 1995 Kobe earthquake.
    Twitter has also been a big positive, in my opinion. It helps average people exchange trusted information (and lies to a much lesser extent), and there is a kind of wisdom-of-crowds quality in which certain proposals are retweeted by enough alpha-users that they grab the attention of the authorities. For instance, I saw some prominent Japanese Twitterers retweet a request to have sign language interpreters at press conferences, and a day later sure enough there they were. On the other end of the spectrum, there have been some chain letters spreading untrue rumors. I received one about “poison rain” due to the Chiba oil tanker fire, and I have heard about others. It is worth noting that the person who sent that one emailed me after she learned it was false.
  • Supply shortages in Tokyo should be resolved soon – At this point, it is hard to tell what is more to blame for the empty shelves – the hoarders or the reduced shipments? All the same, manufacturers are reporting sufficient capacity to supply the area, and any disruptions in deliveries should be relieved by next week’s release of emergency oil reserves. The reserves should alleviate the supply shortages and give time for availability even in Tokyo to get back to normal as early as next week. One big reason for the delay is that the worst affected regions got priority, which is only natural.
    Unfortunately, this is one area where average people and the government were kind of a letdown. For one thing, people seemed to start panic buying very quickly. I took a trip to Tochigi on Sunday and already the gas station lines were long. At the same time, the government only started telling people to stop panic buying today! The media seemed to be doing its job, noting the activity and noting how problematic it was, at least as far as I read.
  • People are overreacting to the nuclear crisis, big time – The risk of radiation is, by all credible accounts, very small for almost everyone in the country. I am as glued to updates as anyone, but I am not panicking. In fact, I think focusing too much on the nuclear crisis runs the risk of de-emphasizing the massive toll the tsunami took on the region. The French chartering flights to evacuate expats and warnings based on nuclear fears are overdoing it, I think. I mean, I would understand some people without a deep connection to the country leaving, or at least moving or sending loved ones to stay somewhere safer. I have my wife and in-laws in the area, so I don’t want to leave unless it is truly necessary. In addition to the nuclear concerns, there are the transit problems and hoarding/logistics problems with daily necessities, not to mention the risk of aftershocks. This is scary for everyone, but people who don’t know the language or don’t have people to rely on have that added layer of difficulty. And if you can’t follow the mainstream Japanese media (and sensible Internet sources like Mutant Frog!), you are liable to read sensationalized reports from the overseas media.
    This last bit is a sore point for me. Thanks to all the scary US media reports, my mother has been absolutely terrified. My relatives and family friends have been calling her nonstop to know if I’m OK. I know the media are in the misery business, but more than that it seems like the reporters are far too detached from the story. They focus so much on broader implications and potential scenarios that it ends up providing no practical information to people who actually want to have an even-handed idea of what’s going on.
  • The aftershocks are really scary – since the big earthquake it almost feels like there are small rumblings going on constantly. I especially feel this way at the office, where the building’s design makes it kind of easy to feel small tremors. The bigger ones fill me with dread. As they happen, I wonder if this one will build up slowly into a big quake like the one on Friday. Even when there are no quakes, for some reason I feel like the ground is shaking when I am walking down long hallways.
  • Many outside observers have failed a very easy test of decency – When reacting to a tragic event, the rules of etiquette are simple. Express sympathy for the victims and note the tragedy of the affair. This is not the time to make dumb jokes, call a natural disaster retribution for something some people from Japan did that you don’t like, or condescendingly generalize about Japanese culture. Too many people have failed miserably in this regard. If you need to react this way, keep it off the Internet at least!
  • I am a terrible investor – Last and most definitely least, what do you think is the only individual stock I own? Some hints: In the two months since I bought in, it has seen much of its generating capacity wiped out forever and been threatened with government-enforced annihilation for mishandling the disaster response. Oh and it has been limit-down for three days straight.

Vital stats of the Fukushima Nuclear Plants

As there has been some incorrect and/or incomplete information being circulated regarding the details of the Fukushima Nuclear Power Plants in this post I have translated the vital details of the various reactors of both Fukushima Plant #1 and #2 from their official profile pages at the Tokyo Power Company (which is their owner) website.

Apologies for the bizarre amount of white space, something wacky with the table HTML I can’t fix now, but the information itself is completely legible.

In both tables, the numbered columns refer to the individual reactors of the plants. For example, Plant #1, Reactor #1, etc.

Profile of Fukushima Nuclear Power Plant Number One: (福島第一原子力発電所)

This was the first nuclear power plant build and operated by the company. It covers an area 75 times as large as Tokyo Dome, about 350,000 square meters.

Reactor #1

#1 #2 #3 #4 #5 #6


C
O
R
E 

S
P
E
C
S

 Output(万kW) 46.0 78.4 78.4 78.4 78.4 110.0
Construction start 1967/9 1969/5 1970/10 1972/9 1971/12 1973/5
1971/3 1974/7 1976/3 1978/10 1978/4 1979/10
Reactor type Boiling Water Reactor(BWR)
Containment Vessel Mark I マークII
% made in Japan 56 53 91 91 93 63
Primary contractor GE GE・Toshiba Toshiba Hitachi Toshiba GE・Toshiba
R
E
A
C
T
O
R
 Heat output(10,000s kW) 138 238.1 329.3
Fuel assemblies(#) 400 548 764
Fuel assemblies(length in m) ~4.35 ~4.47 ~4.47
Control Rods(#) 97 137 185
Pressure vessel Gauge(m) ~4.8 ~5.6 約6.4
Total height(m) ~20 ~22 23
Total weight(metric tons) 440 500 750
Container vessel Total height(m) ~32 ~33 ~34 ~48
Cylinder diameter(m) ~10 ~11 ~10(Upper part)
Spherical diameter(m) ~18 ~20 ~25(Lower part)
Pressure control pool volume(metric tons) 1,750 2,980 3,200

T
U
R
B
I
N
E
 Rotation speed (rpm) 1,500
Intake steam temp(℃) 282
Steam pressure(kg/cm2g) 66.8

F
U
E
L
 Type Uranium dioxide
Uranium capacity(t) 69 94 132
Fuel assemblies(#) 400 548 764

Profile of Fukushima Nuclear Power Plant Number Two: (福島第二原子力発電所)

#1 #2 #3 #4
C
O
R
E 

S
P
E
C
S

 

 Electrical output(10,000 kW) 110.0 110.0 110.0 110.0
Construction start 1975/11 1979/2 1980/12 1980/12
Operation start 1982/4 1984/2 1985/6 1987/8
Reactor type Boiling Water Reactor(BWR)
Containment Vessel Mark II Mark II revised
% made in Japan 98 99 99 99
Primary Contractor Toshiba Hitachi Toshiba Hitachi
R
E
A
C
T
O
R		 Heat output(10,000 kW) 329.3
Fuel assemblies(#) 764
Fuel assembly total height(m) ~4.5
Control Rods(#) 185
Pressure Vessel Gauge(m) ~6.4
Total height(m) ~23
Total weight (metric tons) ~750
Container vessel Total height(m) ~48
Diameter(m) ~26 ~29
Pressure control pool volume (metric tons) 3,400 4,000

T
U
R
B
I
N
E		 Rotational speed(rpm) 1,500
Input steam temp(℃) 282
Steam pressure(kg/cm2g) 66.8
F
U
E
L
 Type Uranium Dioxide
Uranium capacity(metric tons) 132
Fuel assemblies(#) 764
B
U
I
L
D
I
N
G
 Nuclear reactor building Height ~58m、subsurface depth~18m（6 surface floors, 2 basement levels）
Turbine building Height above ground ~33m、subsurface depth ~5m
Waste treatment building（Shared facility） Height ~41m、subsurface depth ~18m（6 surface floors, 2 basement levels）
Central exhaust tower Height ~120m、altitude ~150m

Do Charisma Men need defending?

This blog has a general “no mentioning Debito” rule because with the topics we cover here, he is the gaijin/Japanophile equivalent of Godwin’s law – the topic of conversation becomes instantly derailed into what people think of him and his views and actions. And on the occasions when the man himself has chimed in it has never gone well. The Internet can be an inhospitable place, sadly.

But today I am going to make an exception because he uses his most recent Japan Times column to give us a glimpse at his worldview from a different angle and it caught my interest.

To sum up, he has a problem with the old Charisma Man comic strip from the 90s. As many of our readers will remember, it was a funny caricature of the many young white Western men who come to Japan to teach English and find their luck with the ladies and general social status is much higher here than it was back home. So far so good. Where he takes offense is that there is a character “Western Woman” in the comic that can see him for the nerd he was back home and bring him back down to that level. These people he calls Identity Police and scolds for trying to label people and put them back in a social pecking order they are escaping in Japan.

Basically, I can agree with his point. People have a right to live with dignity even if they’re different and it isn’t fair for someone to come along and insult them. And he’s right that the picture painted is overly broad, though that’s kind of why it was funny to begin with.

Unfortunately, dealing with the topic of a label like this is inherently fraught. Merely by mentioning it we are in some small part accepting the premise of its author. For his part, Debito alternates between denying CM is important and addressing the entire column to anyone who thinks the label might apply to them (presumably a broad group of Western white men living in Japan). Oh well, such are the cards we are dealt.

Thing is, I don’t think this group is exactly under constant attack. There are definitely haters out there, but it’s overdoing it to call them “police.” If you let a detractor have that much power over your life decisions, it’s time to develop a thicker skin.

Any group of people that makes a decision outside the range of possibilities for the majority is going to meet with misunderstanding, ridicule, and even outright hostility. It just comes with the territory. “Charisma Men” are sometimes used as a safe target. For example, this entry on satire blog Stuff White People Like summed up many Americans’ attitude on Japan pretty well: “All white people either have/will/or wished they had taught English in Japan.  It is a dream for them to go over seas and actually live in Japan…White people love Japan… but you have to be careful about how much you like Japan.  If you know how to speak Japanese, you kind of ruin it for everyone else.”

On the other hand, the spread of the Internet has given rise to many ways for such outsiders to compartmentalize themselves. Unfortunately, a kind of siege mentality often develops where people pat each other on the back and find camaraderie among their ilk. These same people will then turn around and scorn some other group they see as different or inferior. In the process all hope of mutual understanding is lost. Something Awful’s Weekend Web feature has many, many great examples of this self-justifying, indulgent, and cliquey behavior.

Probably the best way to bridge these gaps is to appreciate and respect people who are different and resist the temptation to define yourself by putting down the things that you’re not. It’s an impossible task, but it’s important to at least try.

***

In the column Debito seems to accept the premise that most Westerners who come to live in Japan would be “losers in their home countries.” In effect, he is making the Identity Police’s case for them! He also defends “those derided as Charisma Men” as “providing valued, profitable service to society,” which again is just playing the same game as the detractors. It seems like he doesn’t have a problem with Identity Policing as long as he gets to wear the badge.

There are probably tens of thousands of Westerners living in Japan for various reasons, with hundreds if not thousands coming and going every year. And almost 30 years since the founding of Nova and more than 20 for the JET Program, many of the original Charisma Men have become Charisma Husbands and Charisma Dads, and maybe even Charisma Grandpas. So many people and such a long history make for an incredible amount of diversity. And that includes the nerds and losers remaking their identities along with jocks, former soldiers, nice people, criminals, weirdos, and completely normal and boring people. In fact, I am willing to bet that more than a few of them actually do “coast on charisma” as Debito insists they don’t.

He closes by asking his audience of self-identified CMs to “unite” in pride as nerds-turned-immigrants. I find the idea hard to comprehend. It’s like asking everyone who ever got cosmetic surgery to unite. Despite the superficial similarity, there’s simply very little to unite around. I don’t mean to sound antisocial or apathetic. Organizing and getting together is important for groups that have a reason to unite, like teachers’ unions or people who actually share cultural traditions. I realize that the question of identity has special resonance for the type that might be drawn in by a “Charisma Men, unite!” message, but these people should have more important things to worry about.

So I have an alternative recommendation for Debito’s readers: rather than worrying about what someone might be saying behind your back, why not work on being a better husband, spending time with your kids, or improving your career? Or maybe go back to coasting on your charisma if that’s your thing?

Evangelicals say no to Islamic finance… in Korea

The Korean Law Blog reports that a group of evangelical Protestants in South Korea have apparently killed a bill which would recognize tax deductions and other legal benefits for Islamic financial structures.

This sort of silliness isn’t unique to Korea, of course. Followers of the English-language media have undoubtedly seen tons of uproar over the Sharia courts in Britain which can make legally binding judgments under English law. The catch is, of course, that the jurisdiction of these courts is consensual, just like commercial arbitrators or The People’s Court — you are only bound by Sharia rulings if you voluntarily agree to go to Sharia court. So for the non-Muslims in Britain, you’d think it would be a non-issue.

The Korean backlash is just as ridiculous, if not moreso. Not only would the proposed law not hurt anyone, but failing to pass it seems to effectively hurt Korean companies, especially financial institutions, by depriving them of potential business in Islamic countries and from Islamic investors.

(Note that The Korean Law Blog is not the same as the late, great Korea Law Blog run by Marmot contributor Brendon Carr. But for all you comparative law geeks in the audience, it’s a reasonably informative substitute.)

Death of Detroit: “The Karate Kid” vs. Eminem

I finally got around to seeing The Karate Kid (i.e. last year’s remake starring Jaden Smith and Jackie Chan) last weekend.

Though not a revolutionary classic of filmmaking by any means, it was still pretty enjoyable and interesting from my perspective. One reason is that it is the only Hollywood film I have seen that captures the modern experience of being an American expat in Asia — particularly of being an American kid coming to Asia. The protagonist, 12-year-old Dre Parker, goes through the same stages of frustration and emergence in Beijing that I went through as a 15-year-old in Osaka. This balances to hilarious effect with the “overawed clueless expat” character of Dre’s mother Sherry, who spends most of the movie fawning on the wonderfulness of everything Chinese.

The other interesting facet of the film is its historical context in the industrial decay of America and simultaneous emergence of China. At the very beginning of the film, Sherry and Dre move from a middle-class existence in Detroit to a middle-class existence in Beijing, and a long portion of the opening credits consists of shots of the decaying metropolis of Detroit. The reason for their move, which is only briefly mentioned in the film, is that Sherry worked at a car factory which closed down, and the only way she could keep working was to transfer to a factory in China. When Dre gets exasperated and wants to go home, Sherry emphatically tells him that they cannot go home because there is nothing left for them.

In short, it’s a movie primarily about a kid overcoming his weaknesses through kung fu discipline, and secondarily about America, China and the expat experience in the 21st century. On the latter point, it does a much less groan-worthy job than the likes of Rising Sun and Gung Ho did during the Japanese emergence of the late 1980s.

The decay of Detroit is, of course, nothing new; there have been a few big movies made on the theme, such as the non-fictional Roger & Me in 1989 and the fictional 8 Mile in 2002. Now Chrysler is using the legacy and the decaying grit of Detroit as selling points for their high-end cars; on Sunday, they ran the following ad during the Super Bowl, which is the most-watched TV program in the US just about every year, and got Eminem to pop in as a spokesman. (Hat tip to James Fallows for the link.)

The ad conveniently ignores the fact that Chrysler will be owned by Italians as soon as it pays off its debts to the US federal government. But hey, image is everything.

Ethnic cliches in a smile

The Christian Science Monitor has a feature running where you can take some sample questions from the US State Department Foreign Service Exam. Among them is the following question:

16. A smile or laughter from a Japanese person may not be an expression of happiness. What other emotion could it signify?

  1. anger or distrust
  2. shame
  3. depression
  4. nervousness or discomfort

The correct answer is, of course, D-nervousness or discomfort. I saw this question yesterday and was somewhat taken aback that the Foreign Service subscribes to the view that the cross-cultural human behavior of a fake smile as a defense mechanism against nervousness is intrinsically and uniquely Japanese, with the implication that it does not exist in other cultures.

Coincidentally, I am right now – the day after seeing the above question – translating answers to an employee survey from a fast food chain that I will not name. One response was as follows:

Convey the cheerfulness of the entire staff by never having them stop smiling while in the store.

One can easily imagine the grim rictus of the fast-food worker forced into a fake smile; we have seen it all innumerable times. One particularly good description was the final anecdote in Johann Hari’s widely read 2009 article on the Dark Side of Dubai.

On my final night in the Dubai Disneyland, I stop off on my way to the airport, at a Pizza Hut that sits at the side of one of the city’s endless, wide, gaping roads. It is identical to the one near my apartment in London in every respect, even the vomit-coloured decor. My mind is whirring and distracted. Perhaps Dubai disturbed me so much, I am thinking, because here, the entire global supply chain is condensed. Many of my goods are made by semi-enslaved populations desperate for a chance 2,000 miles away; is the only difference that here, they are merely two miles away, and you sometimes get to glimpse their faces? Dubai is Market Fundamentalist Globalisation in One City.

I ask the Filipino girl behind the counter if she likes it here. “It’s OK,” she says cautiously. Really? I say. I can’t stand it. She sighs with relief and says: “This is the most terrible place! I hate it! I was here for months before I realised – everything in Dubai is fake. Everything you see. The trees are fake, the workers’ contracts are fake, the islands are fake, the smiles are fake – even the water is fake!” But she is trapped, she says. She got into debt to come here, and she is stuck for three years: an old story now. “I think Dubai is like an oasis. It is an illusion, not real. You think you have seen water in the distance, but you get close and you only get a mouthful of sand.”

As she says this, another customer enters. She forces her face into the broad, empty Dubai smile and says: “And how may I help you tonight, sir?”

17. A smile or laughter from a Dubai Pizza Hut worker may not be an expression of happiness. What other emotion could it signify?

  1. anger or distrust
  2. shame
  3. depression
  4. nervousness or discomfort

You don’t know them

When you see someone on TV, or read what they write on a blog or YouTube comment, you don’t know them. This sounds obvious, but judging from the volumes and volumes of discussions on the Internet, no one seems to take this to heart.

Even if you’ve watched someone’s show for years, you are only seeing the tip of the iceberg of what this person is all about. A talk show host might be an avid hunter, or a drinker, or a plastic model kit geek, and we would never, ever know.

But so many of us demand authenticity, or at least a standard of conduct, from people in the public eye, and reserve the harshest score if they don’t measure up.

In Japan, these impulses flare up into the endless stream of ginned-up scandals. Who are we to judge Ebizo for hanging out with the wrong people? None of us knows him. Hell, I had barely heard of him before the scandal.

No one really knows Sarah Palin despite all her exposure and all the journalist profiles and behind the scenes looks. Yet everyone has an opinion about her (I’ll concede it’s somewhat necessary to assess a potential presidential candidate).

The people with influence on what goes on the news and the rest of the media know all about this and exploit our nature ruthlessly for their own ends. Our affinity for an attractive actress gets us in the door of our local Mos Burger; a finely aged oyaji tells us it’s cool to drink a certain kind of beer; and news reports convince you in a matter of seconds that a stranger is a villain who deserves to die.

This concept applies in even the most mundane aspects of showmanship. On those Japanese shows with panels of commentators, the panelists are either competing for airtime or want to keep getting asked back. What that means for you is they stop acting like they would face-to-face and start making comments that will get the most reaction from a mass audience. There are endless ways to keep track of audience reaction these days, including Twitter and 2-channel in Japan. If you can entertain, you’re doing your job.

The same goes for blogs, in a way. I am not just talking to a friend at a bar, I am writing for the “masses” (my many dozens of readers). That means I am putting my best face forward and saying things to get a reaction. Hence, you don’t know me even if you’ve been reading me from the beginning.

I’ve met some readers offline in the past. As a rule they’ve been nothing like I would imagine from their blog comments. Only after putting the two together can I really connect their offline personality to what they write online. While they are connected and an extension of the person, it’s necessarily a cross section.

TV and essentially all media are stages where people put on shows to get a desired reaction from the audience. For better or worse, the Internet has turned everyone into a media personality, so it’s only healthy to keep this in mind when going through life, and especially when reacting to blogs and reader comments.

This post was inspired by a recent conversation with a friend who shall remain anonymous because, well, you don’t know him!