When you see someone on TV, or read what they write on a blog or YouTube comment, you don’t know them. This sounds obvious, but judging from the volumes and volumes of discussions on the Internet, no one seems to take this to heart.
Even if you’ve watched someone’s show for years, you are only seeing the tip of the iceberg of what this person is all about. A talk show host might be an avid hunter, or a drinker, or a plastic model kit geek, and we would never, ever know.
But so many of us demand authenticity, or at least a standard of conduct, from people in the public eye, and reserve the harshest score if they don’t measure up.
In Japan, these impulses flare up into the endless stream of ginned-up scandals. Who are we to judge Ebizo for hanging out with the wrong people? None of us knows him. Hell, I had barely heard of him before the scandal.
No one really knows Sarah Palin despite all her exposure and all the journalist profiles and behind the scenes looks. Yet everyone has an opinion about her (I’ll concede it’s somewhat necessary to assess a potential presidential candidate).
The people with influence on what goes on the news and the rest of the media know all about this and exploit our nature ruthlessly for their own ends. Our affinity for an attractive actress gets us in the door of our local Mos Burger; a finely aged oyaji tells us it’s cool to drink a certain kind of beer; and news reports convince you in a matter of seconds that a stranger is a villain who deserves to die.
This concept applies in even the most mundane aspects of showmanship. On those Japanese shows with panels of commentators, the panelists are either competing for airtime or want to keep getting asked back. What that means for you is they stop acting like they would face-to-face and start making comments that will get the most reaction from a mass audience. There are endless ways to keep track of audience reaction these days, including Twitter and 2-channel in Japan. If you can entertain, you’re doing your job.
The same goes for blogs, in a way. I am not just talking to a friend at a bar, I am writing for the “masses” (my many dozens of readers). That means I am putting my best face forward and saying things to get a reaction. Hence, you don’t know me even if you’ve been reading me from the beginning.
I’ve met some readers offline in the past. As a rule they’ve been nothing like I would imagine from their blog comments. Only after putting the two together can I really connect their offline personality to what they write online. While they are connected and an extension of the person, it’s necessarily a cross section.
TV and essentially all media are stages where people put on shows to get a desired reaction from the audience. For better or worse, the Internet has turned everyone into a media personality, so it’s only healthy to keep this in mind when going through life, and especially when reacting to blogs and reader comments.
This post was inspired by a recent conversation with a friend who shall remain anonymous because, well, you don’t know him!