Video: ZEEBRA in the Snickers dimension

I just saw ZEEBRA’s new single “Shining Like a Diamond” on MTV and had to share it. In part of what seems to be a trend of blatant advertising in music videos (which are themselves supposed to be advertisements for a single … my head is spinning).

The narrative: May J fellates a Snickers bar to lure Japanese rapper Zeebra into what I call the “Snickers dimension”, which consists of a multi-racial harem and mountains of Snickers bars. I don’t know how the women keep so trim with nothing but Snickers to eat. Just watch:


Obviously, the other product pushed in the song is diamonds (though Bacardi gets a token mention), which I have seen quite often in Japanese music videos lately. Quite unlikely to be coincidence (just as the sudden Japanese “acceptance” of depression is less a sign of social progress as it is of pharm. companies looking to turn a profit).

One distinction I want to draw – the flashy consumerism that US rappers tout in their songs is more fixated on high-end items like expensive jewelry, Bentleys, and other rewards for making it big against all odds. While there are examples of very crude product placement (Nelly’s “Air Force Ones” comes to mind) in general there’s a process to either (a) select products that are a natural part of the lifestyle (pouring Cristal on strippers fits right in, for example); or (b) at least make the argument that they belong there when there’s some discrepancy (“gangsters don’t dance they… lean back” in promoting the “two-step” dance or 50 Cent bragging about his investment prowess in a line about how Coca Cola purchased his energy drink startup).

This video is totally gratuitous in its pushing of Snickers – the song has nothing to do with it and there’s nothing really indicating how Snickers gained the magic power to transport people to magic multi-racial orgyland. Of course, it’s kind of missing the point to expect US-style product sensibilities from 36-year-old Zeebra. The single father of two is a salaried member of SOLOMON I&I PRODUCTION and as a result could never dream of US-style sky-high record deals, and I’m willing to bet 120 yen (the going rate for a candy bar in Tokyo) that he doesn’t see much in the way of extra cash from the Snickers deal. It sure wasn’t his idea in the first place.

Anyway the sheer artlessness of it all made me laugh my ass off as I finished up the dishes tonight.

Profile of Ryoichi Sasakawa in Irrawaddy

Some recommended light reading: Burma democracy movement news site The Irrawaddy has published a profile of Ryoichi Sasakawa, the enigmatic right-wing figure who went from war profiteering in Manchukwo to development state profiteering as the yacht racing (kyotei) mogul/ostentatious philanthropist.

Some excerpts:

A report prepared in June 1947 by US army intelligence described Sasakawa as “a man potentially dangerous to Japan’s political future…He has been squarely behind Japanese military policies of aggression and anti-foreignism for more than 20 years. He is a man of wealth and not too scrupulous about using it. He chafes for continued power. He is not above wearing any new cloak that opportunism may offer.”

Twenty years later, Sasakawa was the head of a multinational foundation, named after himself, which funded health and educational programs mainly in Asia. He claimed to be a man of peace, and one branch of his philanthropical empire was even named “The Sasakawa Peace Foundation.” When he died in 1995, his deepest regret was said to have been that he never got the Nobel Peace Prize.

From the very beginning, Burma was one of the countries where the Sasakawa Foundation and its sister organization, the Nippon Foundation, were especially active. Apart from being an associate of Kodama, Sasakawa was also close to Nobusuke Kishi, the Japanese prime minister from 1957 to 1960—and, in the late 1940s, also a prisoner in Sugamo. Kishi led the once influential Burma Lobby in Japan, and the Japan-Burma Association counted among its members 11 trading companies allowed to operate in various aid projects in Burma prior to 1988.

A native of Osaka, he was born in 1899 into a family of wealthy sake brewers. In the 1930s, he led an ultranationalist group called Kokusui Taishuto, or the “Patriotic People’s Mass Party,” which grew to 15,000 members. Each one of them wore a dark uniform fashioned after Benito Mussolini’s Italian Blackshirts. He also had his own airplanes, which transported supplies for the Japanese army. In 1939, Sasakawa used one of them to fly to Rome, where he met Mussolini. Years later, he expressed regret about not meeting another European leader at that time: “Hitler sent me a cable asking me to wait for him, but unfortunately I didn’t have time.”

The problem after the war was that the American occupiers in Japan badly needed the extreme right to counter the leftist movement, which was growing strong in the late 1940s. So, in 1948, Sasakawa, Kodama and Kishi were all released and allowed to rebuild their former organizations.
Continue reading Profile of Ryoichi Sasakawa in Irrawaddy

Chinese, Korean workers gaining full-time positions at convenience stores: Nikkei

Any self-respecting Kanji reader will have noticed that Japanese convenience store workers have been less and less Japanese in the Tokyo area starting some time around 2004 or so (or even earlier?). Now, according to the Nikkei, the convenience store corporate headquarters are bringing in Chinese workers in “full time” positions:

Monday, November 19, 2007

Convenience Stores Boost Foreign Hires To Aid Expansion, Fight Labor Squeeze

TOKYO (Nikkei)–The falling birthrate and overseas expansion plans are spurring major convenience stores to increasingly hire foreigners for full- and part-time positions.

Lawson Inc. (2651) has already accepted nine Chinese and one Vietnamese for full-time positions starting in April next year. It is the first time for the company to hire foreign workers on a full-time basis.

The foreign hires will account for about 10% of all new employees accepted for full-time positions starting in April. The company plans to increase the number to 30, or about 30% of the total new workforce to be hired for jobs starting in April 2009.

This fall, Lawson created a work manual for Chinese part-timers as part of its efforts to increase its ratio of foreign employees amid the falling birthrate. With the number of foreign customers at its outlets also growing, Lawson felt it necessary to hire foreign staff on a regular basis to supervise non-Japanese part-timers. The presence of these employees in supervisory positions will also help the company in its future efforts to open overseas outlets.

So apparently the chains need to hire Chinese managers to help manage their increasingly foreign workforce.

I am tempted to say the Nikkei is really late in covering this (and as usual they don’t really dig very deep), but I haven’t reviewed the whole archives and at least I think I remember them making the point that there are lots of foreign convenience store workers in some New Years series of “make Japan more internationally competitive” editorials.

Some questions come to mind:

1. I would love to see how they train the Chinese workers because they do an amazing job. I’ve only very rarely had communication difficulties with Korean/Chinese convenience store workers.

2. Why no non-Japanese franchise owners? I wouldn’t expect there to be a copy of America’s population of Indian and Korean convenience store owners, but these convenience stores are pretty profitable and you’d think that they’d be tempting for an ambitious foreigner. Wouldn’t at least some of these student-workers feel like going into business for themselves?

3. Since I have come to Tokyo, I have seen a lot of South Asian people working at a lot of different chains, particularly McDonald’s. Is there any reason why the hiring patterns are different?

All about the PM’s trip abroad

I have waited far too long for this:

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Japan’s former Prime Minister Junichiro Koizumi wears a Vietnamese soldier’s ‘Viet Cong’ hat and shawl during his visit to Cu Chi tunnel system in southern Ho Chi Minh city November 14, 2007. Koizumi is in Vietnam on a three-day visit.

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November 16: Former Prime Minister Junichiro Koizumi, left, speaks to Vietnamese President Nguyen Minh Triet in Hanoi on Friday. (AP)

In other news, some wormy-looking guy named Fukuda is visiting with President Bush. God I hope there’s an election soon.

Gaijin in the spotlight

I could have sworn that the “Westerner’s Fear of Neonsigns” blog was written by Marxy on a gaijin-baiting stint, but apparently that’s not the case. Whoever writes it, however, is amazing and I especially love his post “How’s your Japan blog?

1. Japan is unintentionally hilarious – in particular, misuse of English – or Engrish – is so funny that I devote considerable time to documenting and disseminating it. To avoid a similar fate, I will not be blogging in Japanese.
2. Japan is barbaric – it fails to treat sacred Western food with due decorum (bread in a can) and celebrates Christian festivals all wrong (Kentucky Fried Chicken on Christmas Eve). Check my blog for further examples.
3. Japan is sexually deviant – society operates in the tacit knowledge that Japanese men are paedophiles by default. Look at all the photographic evidence I have amassed to prove it. They just don’t know how to treat a woman properly. That I do is the underlying message I want you to receive from my blog.
4. Japan is a visual paradise (1) – all Japanese have a heightened visual sensibility; they spend their coffee breaks contemplating tiny design modifications to plastic cups and bathe in the juice of fonts come evening. Not actually living in Japan, I can safely say that they never drive ugly white minivans or fill their tatami rooms with tat.
5. Japan is a visual paradise (2) – the thing I love about Japan is how it allows me to me indulge in the objectification of women without guilt or reproach. The pornography here is just fantastic. Oh, of course, this will be known as The Great Unmentioned in my blog.
6. Japan is spineless and work-addicted – people will do any job rather than lose esteem by not working. Look at this old man waving past cars with a pair of red wands – you wouldn’t catch me stooping to do such a demeaning and unnecessary job. Oh, excuse me, I’m late for my English conversation school class.
7. Japan is childish – public announcements are only heeded when they are delivered by curtseying cartoon characters. To prove it, I will photograph them all. Even though the large incidence of such messages is obvious, I will continue to treat each one as a fantastic novelty.
8. I am childish – only in Japan can I indulge my secret love of toys and games while presenting it as sociological research. I never miss an opportunity to make the sweeping observation that Japan is populated by inadequate geeks. I visit Akihabara every weekend in search of corroborating evidence, but it’s purely research you understand.
9. Japan loves me – it’s always saying how tall I am, how handsome I am, how intelligent I am (admit it, I am pretty hot at producing those L/R sounds), how good I am at sports, how amazing it is that I am a man and yet I cook for myself. Nobody said anything in my home country except: “So, are you finally going to get laid in Japan?” Deeper awareness of Japanese social etiquette would have saved me the trouble of believing any of this.
10. Japan is mine – I am the Alpha Gaijin. If Japan can be said to exist at all, it is only because I have brought it to life with my intellectual efforts. Other foreigners intruding on my turf better be able to withstand the fire of my comments. Japan will thank me for everything I have accomplished once it knows who I am. Until then, I have an immersion experience more impressive than yours to attend to.

I feel like I was the opposite of other Japan bloggers, at least by this person’s definition – I was more into blogging about Japan when I wasn’t here. Now that I live here it is all so uninspiring.

This analysis of Japan blogs is as spot-on as it has been curiously absent in unfiltered form. Still, in defense of Japan blogs I will say that it is often a lot of fun to post and discuss the interesting and weird stuff in a foreign land, whether that’s Japan or elsewhere. It is definitely shrill-sounding when people make their experiences out to be more than they are (god, there are thousands of expats just in Asia, you’re not that special), but really the antidote to Japan blog fatigue is to just tune them out.

The truth is I am sad we weren’t even mentioned (though in a separate post he calls translation one of the “brilliant arts” so maybe I don’t get called on my own cultural imperialism. Or maybe I just didn’t get noticed by not posting when the blog launched…)

Speaking of cautionary tales and immersion experiences, I took no less than 4 friends on a wild goose chase the other day to see what was supposedly an exhibit of Nazified kimonos celebrating the tripartite alliance in the WW2 era. This is all we found next to a display of books on wartime Japan:

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Meanwhile, today’s Asahi (I read the print edition now, screw the crap online version!) ran a feature on a sweet sounding historical fiction “Tokyo Year Zero” about a double murder in early postwar Japan. The author, David Peace, grew interested in postwar Japan after teaching English here in the early 90s and reading Seidenstecker’s Tokyo Rising. He later returned to his native England and became an award-winning mystery writer on non-Japan related subject matter. His new book is enjoying a simultaneous bilingual release and a major PR push from the Japanese publisher Bungei Shunju.

Just goes to show, if you’re willing to shed a little baggage and be friendly to the like-minded (most of the research for his new book was apparently provided by the in-house Bungei Shunju translator after the two hit it off during negotiations for translation rights to an earlier Peace book), you too can have success and avoid the stench of “slow-burning underachievement” that apparently afflicts the expat population in Japan.

The sneaky aliens

In 1922, a government permanent secretary was quoted in The Times of London calling grays “sneaking, thieving, fascinating little alien villains.”

UFO loveIn fact, the above quote refers to gray squirrels, in this rather amusing NYT Magazine story. But what it made me think of was the following sign, which is located near the central Nagoya train station, and which I saw out the shinkansen window as I passed by. I did not take this photo, and I believe the sign I saw had fancier graphics (the below photo is from August, 2004 and I saw the sign in May of 2007) but the text is the same:

UFOには愛がある

In UFOs, there is love

As the URL, www.rael.org, confirms, this sign is the work of the Raelians, a bizarre cult based around UFO worship, founded by a French automobile journalist named Claude Vorilhon in 1975, and best known for their unconfirmed claim to have successfully clones a human being. They, like the more famous science fiction inspired religious group of Scientoloy, are classified as a cult in France (and other countries), and have been particularly singled out in South Korea, a country which is particularly sensitive to cloning related controversy following the Hwang Woo-suk fiasco.

While this massive billboard in central Nagoya indicates their presence in Japan and the Japanese Wikipedia article on them claims that of the 60,000 worldwide members they have scattered throughout 90 countries, Japan has the largest number, I have never heard anything else about their activities in Japan.

Based on this photo, they do seem to be active in South Korea though.

A Bathing Shoko

A few days ago I spotted the following sticker just outside Tokyo’s Roppongi Hills:

It’s an ironic tribute to former Aum Supreme Truth Cult leader* Shoko Asahara that combines his ugly mug with the iconic BAPE clothing logo (see below). I absolutely loved the image for my own reasons (I am a BAPE fan and an avid consumer of Aum-related developments), but it has taken on new relevance now that the BBC informs me that this year marks the 40th anniversary of Che Guevara’s death. The article discusses the enduring popularity of that one image of him glancing out somewhere with the utmost intensity:

Combined with the mystique and allure of Che and the spirit of revolution, another key to the spread of the image was the complete and intentional lack of intellectual property management on the part of the original photographer and designer, and it has certainly been effective for better or worse. Anyone with a pair of eyes who has visited US college campuses will know how pervasive this image is. And more importantly, the BBC article notes that in Latin America he remains an inspiration for his life and what he stood for, rather than just being a part of the trustafarian poster collection.

However, in Japan the story is a little different. A far more recognizable but similar image is the logo for hip clothing brand A Bathing Ape (aka BAPE) which derives its flagship logo from a combination of the Che image with the Planet of the Apes movies (stunning in their own right). While Che’s logo may stand for the combination of “capitalism and commerce, religion and revolution,” notwithstanding some recent dilution of the brand BAPE’s message is more along the lines of “wear this if you are young and listen to Cornelius”:


I should point out, however, that BAPE has none of the revolutionary hype nor is it even close to the level of pervasiveness of the Che image. It is just a hip clothing brand with a slightly creepy but somehow irresistible logo.

(*Asahara is apparently still revered in one sect of former Aum followers according to recent reports. He will be headed for the gallows for orchestrating the deadly 1995 sarin gas attack on the Tokyo subways whenever the Justice Minister gets around to it.)

Recalling the “golden age” of air travel: when the quality of the booze was the only thing that made you forget how long the trip was taking

Since I’m between jobs this week I have a lot of time to catch up on some of my passions: Japan, history and airplanes. One of my recent wastes of time online (taking up some of the time I would have otherwise spent blogging) is FlyerTalk, a massive online message board system populated by people who are excessively interested in travel and flying. Many of the fogeys in the crowd constantly complain about how bad airline service has become in recent years, and how they pine for the “good old days” when the stewardesses would carve ice sculptures at their seats. Also, more people are now able to fly in private jets through private jet charter services provided by companies like Jettly.

JAL route map, 1968There is an awesome article on Japanese Wikipedia which talks about airline routings between Japan and Europe. Until 1991, it was basically impossible to do this directly, because the Soviet Union was in the way and they would not let planes fly over unless they were approved to fly into a Soviet airport. You can see the effect this had on routing in the 1968 JAL route map shown to the right (click to enlarge—courtesy of the awesome Airchive site—also note how they were using the dorky “Japanese government publication font” even back then).

Here’s a brief history of how things progressed:

  • 1952: BOAC (the predecessor of British Airways) inaugurates Japan-Europe service using de Havilland Comets, the very first jet airliners, now principally remembered for busting open at their poorly-designed windows. The routing is Tokyo – Manila – Bangkok – Rangoon – Calcutta – New Delhi – Karachi – Bahrain – Cairo – Rome (- London). Eight stops! It almost sounds like a pleasure cruise, except that it’s being conducted in a big aluminum pipe filled with mustard-yellow burlap seats.
  • 1957: SAS says “screw that” and begins service from Copenhagen to Tokyo via Anchorage. Several other airlines decide that Anchorage is a good stopping point—among them JAL, KLM, Alitalia and Lufthansa. Although it’s out of the way, it’s slightly more convenient than avoiding Russia to the south. Once travel restrictions are lifted in the early 1960s, the airport in Anchorage becomes a little hub of Japanese tourist activity.
  • 1961: Air France begins service in Boeing 707s (which are basically like today’s Boeing 757s except louder and less efficient) on Tokyo – Bangkok – Calcutta – Karachi – Kuwait – Cairo – Rome ( – Frankfurt – Paris). That brings it down to five stops, which I suppose is progress.
  • 1967: Japan and the Soviet Union negotiate to permit JAL to fly to Moscow, allowing connections to Europe through the Aeroflot network. Which would be cool, except that the service is actually operated by Aeroflot, using a dodgy Russian aircraft that looks like this, and as well as Japanese consumers avoid US airlines nowadays you’d better believe they wouldn’t touch a Russian one.
  • 1979: Air France manages to cut the southern route down to three stops: Tokyo – Beijing – Karachi – Athens (- Paris).
  • 1983: Finnair finally manages the first nonstop flight from Japan to what can almost be considered Western Europe: Helsinki. They accomplish this using DC-10 aircraft, by flying all the way across the pole, through the Bering Strait and back to Japan nonstop. Other airlines eventually figure there is no reason to continue stopping in Anchorage and follow suit. Also this year, KAL 007 was shot down, proving that the Soviets were serious about not letting airliners fly over Siberia.
  • 1991: The Soviet Union collapses. Airspace restrictions cease to be an issue. Schedule-sensitive executives rejoice.
  • 2007: The food sucks and the stewardesses are all pushing sixty, but I appreciate the fact that nobody wants to shoot me down. Besides Bin Laden. And maybe some ex-girlfriends.

Burma: Will Japan show its teeth next week?

The junta in Burma has “successfully” put down much of the protesting in the country, according to NYT, with unconfirmed reports from diplomats of dozens of deaths in the crackdown. The junta is divided as to how to move forward, while a UN inspector has arrived in the country to observe conditions there. This leaves the rest of the “international community” to figure out just how to successfully exert influence and whether stumbling blocks China and Russia can be brought along. One of the many open questions in the crisis in Burma is how Japan will act.

Amazingly, the debate in Japan has been transformed this week as a result of the apparently intentional point-blank shooting of Kenji Nagai, a photographer for a Japanese production company.

The Japanese government has gone from a basically hands-off approach to demanding full explanations at the highest level. Still, new prime minister Yasuo Fukuda has not gone ahead with sanctions and has decided only to demand an explanation and lodge an official protest over the incident. However, most significant is that major commentators have begun calling for Japan to initiate sanctions against the junta, which has so far not been a popular position as Japan has had a policy of so-called dual engagement, giving aid to the country while trying to maintain relations with democracy leaders as well.

Fueling the change in the government’s stance is the fact that Nagai’s death has put a face on the ugliness of tyranny for the Japanese public and the blunt shove and rapid-fire of bullets that felled him symbolize the almost casual brutality that Burma has faced for decades.

The protests’ coverage in the media was transformed overnight at the news of his death and intensified when it was learned that he was killed so brutally, going from the usual “instability in a foreign country that doesn’t affect us” sort of coverage to much more involved reports of the protests that more closely resembled the BBC’s intense up-to-the-minute reporting.

In addition to an increased volume of media coverage, the tone of commentary has changed dramatically. Just this morning, the host of a news talk show noted something to the effect of “the only reason the junta wants to stay in power is to protect their vast financial interests” backing up the biggest justification for targeted sanctions.

Newspaper editorials the morning after Nagai’s death made limited calls for escalated Japanese involvement. From Asahi: “Why not have Japan take the initiative? We must not allow the robes of monks to get tainted with blood.” Yomiuri noted: “As Japan has maintained ties with both the military regime and pro-democracy forces in Myanmar, it should explore ways to contribute to the settlement of that country’s difficult situation.”

However, once the news of Nagai’s apparent cold-blooded killing came out, Asahi’s latest editorial (Title: “Cooperate with Asia to Put Pressure on Myanmar”) dramatized the fact that Nagai continued filming even after being fatally wounded as a symbol of the junta’s fear of free expression of the public’s will. Asahi then called for Japan to initiate unilateral sanctions and wonders why the initial government reaction has been so tepid. “The power of Japan’s diplomacy is being called into question,” it claimed.

Sankei, Japan’s most conservative national newspaper, had a more concrete proposal while sounding the similar tone but did not call for sanctions (title “Time has come for democratization in Myanmar): “Japan, as the largest provider of economic assistance, has a major role to play. We must go further in explaining that if democratization comes to pass, aid from Japan and the West will begin again in earnest.”

Nikkei (Title: “Initiate Sanctions and Put International Pressure on Myanmar’s Military Regime”) goes the furthest of all and calls for unilateral sanctions and full participation in the international pressure on the Burmese government.

While all recognize the key role that other countries, especially China, must play in exerting pressure on the military government, it is heartening that Japanese commentators can see Japan as having an interest in democratization and will not (in some cases at least) merely toe the government line.

Expect the debate in Japan next week to center on whether Japan’s government will announce some form of sanction proposal, either unilaterally or in some kind of international proposal. While the Fukuda cabinet would like to focus on domestic concerns as it must face a tough Diet session, the pressure is on for the government to show it can protect its citizens and “play a responsible role” in the international arena. The Voice of America has described the situation in Burma as Fukuda’s “first crisis” (so we can see what the US would like Japan to do, but it would be smart for US Japan hands like Michael Green to stay out of the debate this time) and the Burma issue will remain at the top of the agenda for a while to come.

Sympathy protests have been going on in Japan (primarily in Nagoya and outside the Burmese consulate in Shinagawa). These protests are critically important to show that the message is being heard in Japan as well and its citizens are keenly aware of the situation. I will be out in Shinagawa this Sunday to show support and I hope some of the MF readers will come out as well!

BTW, Mrs. Adamu has been doing her part to get the message out to the Japanese audience. She has a translation up at BurmaInfo.net, a Japanese-language site for Burma news. The article she has translated is an account of the famous brief encounter the protesters had with democracy leader Aung San Suu Kyi in front of her home in Yangon/Rangoon. You can read the original article in English here.

The video can be seen here.