According to the Asahi Shimbun, OECD data shows Japanese university students are increasingly skipping over the US in favor other other destinations. The US captured a whopping 75% of the “market share” for Japanese students in 1997 with 47,000 America-bound that year. However, by 2007 that number had fallen under 50% with around 37,000 students. China has been on the rise as a destination – 19,000 students in 2005 (up 100% from 10 years ago). The total number of students was around 80,000 in 2005, up 30% from 1995. US diplomats in the country are concerned and have noticed a drop-of in attendance at their annual study abroad fairs in Tokyo.
Reasons for the shift include:
- The erosion of America’s image as a vibrant, exciting country. (Note: My mistake. See comments) Students see America as a highly competitive place to study and may choose Canada or Australia instead for the more laid-back image. The article claims that some even choose Scandinavia, thinking that learning English among non-natives will be easier because they speak slower.
- A growing interest in the broader world among Japanese students (and more universities forming exchange relationships with a more diverse set of schools)
- A university source claims more students are asking whether Japanese-language service is available in the host university, though that’s almost never the case.
The tone of the article is that kids these days are more “inwardly oriented” and less willing to challenge themselves. However, more and more Japanese students are studying abroad. I find it much more plausible that Japanese kids are simply more interested in Asia and the wider world, partly because those countries are a lot more developed and accessible now than they were even a decade ago.
The article does not get into another major hurdle for Japanese students who want to study in the US – the draconian visa process and the image that the US has become harder to get into. Since 9/11 the US has made the visa process progressively more restrictive and annoying. As a result, even though the number of foreign students to the US from all countries rose from 475,169 in 2000 to 595,874 in 2007, the US saw its market share fall from 25% to 19.7% in the same period.
More detailed data in English on all countries can be found at the OECD website.