UPDATE: Nevermind, this is apparently something to do with the real World of Warcraft!
I thought this ad for a bottom-feeding gold buyer had an interesting Heavy Metal theme to it. I guess they want people to think of their “service” as medieval-style alchemy, only in reverse:
Or maybe the WOW is supposed to stand for “World of Warcraft.” Are they expecting unemployed lardasses to pawn their mom’s jewelry so they can keep playing?
But let’s be serious — NEVER sell your gold to a random site on the Internet — they won’t pay good prices!!! Here is a good debunking of the scam:
A little online sleuthing finds that I’m not the only one who figures that if Cash4Gold has this much money to spend on TV ads, someone’s getting the short end of the stick, and it’s probably the people sending in their family heirlooms to be melted into ingots. The folks at Cockeyed.com put Cash4Gold to the test, rounding up a bunch of old rings, necklaces, and earrings, and taking them to a regular pawn shop to be appraised. The offer: $198 for the lot. They then sent the items to Cash4Gold and waited for a check in the mail. It arrived within a few days as promised… in the amount of 60 bucks. (You don’t have to accept the check; the deal isn’t done until you cash it.)
That price alone is practically criminal, but that’s where the truly slimy part of the operation begins. First, if you call Cash4Gold and ask for your stuff back, you abruptly get a better offer: In the case of the above experiment, the offer was a whopping $178. That’s a better deal, but still not market rate, though the caller was told that Cash4Gold could “manipulate the numbers on their end” to make it appear that more product was sent than was in reality. Bizarre, but it’s really the only way Cash4Gold can cover its behind to convince you the original offer wasn’t a wholesale ripoff.