Japundit is celebrating its comment-generating post about the “controversy” over the Memoirs of a Geisha movie with a victory lap. But really, who cares? The blog, I assure you, is just playing into marketers’ hands.
What no one seems to be mentioning is that putting a Chinese woman in a Japanese role was more than likely an intentional decision by the filmmakers to generate buzz. Or even if the initial casting decision wasn’t made specifically to ruffle feathers, the race mix-up angle has been played up way out of proportion for that reason. It doesn’t take a genius to realize that the race-sensitive Asians and their apologists (at Japundit, MutantFrog.com, or other public forums) would get their panties in a bundle if those ignoramuses in Hollywood confused Japanese and Chinese people, so why not exploit that to get people talking about a movie that would otherwise not be very appealing to an uninitiated audience?
Because realistically, a movie about a “geisha” probably couldn’t sell itself. Enough people in the States are vaguely aware of what a geisha is to the point of it showing up in the dictionary, but are Americans dying to see a tragic tale of star-crossed love between two stiff, unemotional Asians? Most people would understandably say, “Geesha what?” And as we all know, Japan isn’t nearly as sexy as it once was, and with Japan-China tensions being the hot-button issue that they are, a good bit of controversy never hurt anyone.
So when you go see this movie, enjoy — but just remember that your thoughts on race relations, your expectations of artistic authenticity, and all else you hold dear are all being carefully manipulated by well-paid and savvy hucksters.