I have already received my FREE MONEY from the government, but it is already spent on my recent trip to the US. But for those who haven’t spent the 12,000 yen handout yet, McDonald’s has an idea – give it to them! In exchange, they will give you a coupon booklet worth 20,000 yen.
According to Sankei, purchasers of the coupons will have until November 14 to eat the equivalent of 69 value meals (or value “sets” as they are called in Japan). Booklets will be available to buy at McDonald’s restaurants throughout Japan from May 15 through July but might sell out at some stores before others.
A 40% discount is significant and a better deal than some of the other campaigns out there, but consuming 69 value meals in six months could be a challenge. A single person who buys one of the booklets on May 15 and never shares it would have to eat a value meal once every 64 hours or two or three times a week to use up all the coupons. I know I’d get sick of the food after a while, and surely just about anyone will have tried everything on the menu and then some after a few visits. The coupons might make more sense for large families who could space out their visits more and still use all the coupons. While some savvy shoppers might figure out ways to profit from the deals, I am not that sophisticated (sell them for a 20% markup and pocket the difference?).
Like most gift card programs, McD’s must be counting on a) lazy customers never bothering to use up the coupons’ full value, and b) those who do use them to generate additional sales by bringing friends or picking up side dishes. It could also have a PR element designed to deflect some of the negative publicity of its labor practices or even its own recent runaway success thanks to 100 yen burgers’ popularity in the recession.
My verdict – keep your money and spend it on what you really need/want, and save by skipping McDonald’s and making delicious home-cooked meals. They are cheaper AND better for you.