Why Nikkei’s English site needs me

Headline:

Flat Beer Sales Bring Drinks Online At Key Asahi Brewery

Sorry again please??

This is for a story about how one Asahi brewery has had convert its output to soft drinks and “chu-hi” (sort of like wine coolers) due to a slump in beer sales. At first I thought they were selling “flat beer” but then realized that the whole headline was kind of funky.

One thought on “Why Nikkei’s English site needs me”

  1. OK, I’ve been known to write a decent headline once in a while, let me take a shot:

    Hops Flops, Pop is Tops.

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