This Valentine’s Day in Shanghai, people said “I love you” not with roses but with noses. Business at Shanghai’s plastic surgery clinics has risen by 30% since the beginning of the month, a trend fuelled by Valentine’s Day and the Chinese New Year, when young people receive job bonuses and cash presents from relatives. Some clinics offered special Valentine’s Day packages, such as a 20% discount between February 14th and 17th. The most popular treatment was for couples to opt for matching noses, or to have their eyes reshaped.
Liu Yan, who is 24, was quoted in a newspaper as saying, “I suggested it [to my boyfriend] as a way of celebrating our relationship and bringing us closer together with a special kind of bond.” Miss Liu said her 28-year-old boyfriend “loved the idea of matching noses”, and readily paid the 10,000 yuan ($1,200) for the surgery.