“The stripes on the uniform are actually vertical”
The Hanshin Train Group Co.’s Hanshin Taxi (Located in Nishinomiya, Hyogo Pref.) is set to debut taxis embossed with Japanese Pro Baseball’s Hanshin Tigers logo and uniform design on the body of the car.
Using 7 of its 280 vehicles, it plans to run them for a period of 1 year. The Hanshin Group has run buses decked out with Hanshin logos before, but this is a first for their taxis.
They will kick off the taxis’ first day of operation with a ceremony in front of Koshien stadium, where the Tigers play.
My Comment: I hope I get to see those taxis in real life 😀
Do they give you a special rate when going to or from a Hanshin Tigers game?
I’m going to go out on a limb and say no. I’ve never seen a promotion in Japan that existed without it being explicitly stated in press releases and advertisements. Except for child fare train tickets.
Wot a marketing gimic. I know old guys in Japan who would get their butts off the tatami mat just to take a ride in something like this even if they didn’t need to go somewhere (how many 40+yo nuts do you know who go ape over Hanshin?).
When we start our TV show on national television, on our first show we should send one of these around with our candid camera… in TOKYO.