Why I am long Japan: exhibit A

I have a longer post about this kicking around in the MFT cutting room, but one key consideration is that Japan has a culture of creating incredible things regardless of the incentives offered (or not offered) to do so. This video (forwarded by our frequent commenter Peter) is a good example.

In twenty years, this generation will control the country by default. Watch out.

White American pop singers marketed in Japan

Update: They are apparently not managed by Johnny’s.


Every girl’s fantasy English teachers?

Meet the EastWest Boys. Assembled by Johnny’s Entertainment Sony Music Japan through an audition process, the group, dubbed a “5 in 300 million miracle,” is being solely marketed and promoted within Japan, where they are competing for the hearts of teenage girls.

For their latest single “Take Me There,” they have entered a promotional tie-up with fashion brand Peach John (whose president was mired in scandal last year over a dead woman in her apartment). They are on the cover of the latest catalog and lucky viewers will be able to catch their song on TV ads.

Here’s a YouTube video of a single that recently got some play on Japanese TV, “This Time”:

Sure, I have seen dozens of cheap, poorly produced Japanese pop acts, and some pretty bad American pop groups as well. But watching Americans run through the exact same half-baked dance routines as SMAP produces a special kind of cognitive dissonance.

Johnny’s has made sure to add a few bells and whistles to maximize appeal – the songs are in simple English, and the melody has enough of a pop-punk/emo feel to seem kind of foreign. This was the tune I saw on a few morning shows promoting the group as a new kind of pop act. Girls attending promotional appearances looked overjoyed to hug their new idols.

The music gets much worse when you watch the videos for songs that people didn’t pay enough attention to. “Yesterday’s Hero” was obviously filmed in the exact same warehouse, and the song is 100% cookie-cutter J-POP – no halfway-redeeming nods to American emo to be found. Are they wearing primary colors to make them look like Power Rangers?

While there’s not much to compare, a much, much more listenable American entrant into the Japanese pop world is Jero, the African American enka singer.

The group’s videos are hosted on an official channel, which is kind of a departure for Johnny’s who until recently had a strictly Internet-phobic PR stance. By offering some of their content for free on the web, they are clearly trying to save some PR money by generating buzz online. The upside of that strategy is it gives us a lot of information on these guys that is usually not available on your typical J-pop group.

Continue reading White American pop singers marketed in Japan

Mainichi announces new, Twitter-enhanced dead-tree edition

National news daily Mainichi has announced a new dead-tree version of its newspaper to go on sale June 1. Named Mainichi RT, the daily tabloid will print the most-viewed stories online, along with Tweets about those stories and some other extras. A subscription will cost Y1980 a month, which would come out to around Y100 on newsstands assuming they only print weekdays. It’s somewhat similar in concept to Sankei Express, a concise Y100 edition of Sankei Shimbun released a couple years ago, and the many free newspapers distributed in major metropolitan areas in the US (except of course, those are free).

Could there possibly be a less useful idea? Are people supposed to buy it to see if their tweets made it in? If you know all the stories are already online, why bother picking up a newspaper? Someone please tell me what I am missing.

(found via J-Cast, cross-posted from Google Buzz)

The toilet god

Here is an interesting song from singer Kana Uemura called “The Toilet God.”

The video (hosted by her record company) is apparently popular, currently checking in with just under a million views. Her album Pieces of Me has hit #10 on the Oricon charts but has since slipped to 17th place. I think part of the buzz comes from the juxtaposition of the silly sounding title and the somber content.

The song tell the story of the singer’s bittersweet relationship with her grandmother and runs about 10 minutes long. The title comes from the grandmother’s original way to get her to clean the toilets. Basically, there’s a goddess in the toilet who will make you grow up to be a beautiful woman only if you make the toilet spotless.

The story, based on Uemura’s real-life experiences growing up and then leaving Kawanishi, Hyogo Prefecture (incidentally, where I spent a year as an exchange student) is nothing short of heart-breaking: the girl moves in with her grandmother and the two get along until she reaches her rebellious teenage years. They fight and eventually she leaves the house for Tokyo. Two years later, the grandmother falls ill. The singer visits but is soon turned away. The grandmother dies the next day, leaving the singer with no chance to make amends for all the trouble she caused.

This song has a lot of elements that often help spell pop success:

– An attractive singer-songwriter with a guitar
– Tear-jerking lyrics
– Shout-outs to local dialects (she sings in Kansai-ben)

And to that she has added a twist, the off-color song title.

It’s tempting to call this the pop song equivalent of a keitai novel, but I liked it because it while it is heavy on the pathos, it still rings true because the story is so common and familiar. This song doesn’t offer a voyeuristic look at a dysfunctional family so much as a raw reminder of our own private dysfunctions.

See below for my quick and dirty translation of the lyrics:
Continue reading The toilet god

AKB48 fan arrested for taking their business model to its logical conclusion

Today we have news of a fan of girl pop group AKB48 who just had to keep the fantasy going, no matter the cost:

Police on Friday re-arrested an overzealous fan of idol group AKB48, adding to previous charges of theft for which he is already on trial. Masayuki Fujioka, 35, is suspected of committing 151 robberies in four prefectures. He was quoted by police as saying, “I needed money for train fare and concerts so I could chase AKB48.”

According to police, Fujioka illegally trespassed in a construction site in Tochigi City on the night of Oct 6, breaking into a vending machine and stealing 4,700 yen. Authorities say that, since around December 2002, Fujioka committed 151 robberies in Tochigi, Saitama, Ibaraki and Gunma prefectures, stealing a total of 4.1 million yen.

While we have no way of knowing whether this guy really was spending it all on AKB48, it certainly rings true. AKB48 has been a phenomenal success story in what is otherwise a shrinking and lackluster music scene in Japan. The concept is “idols you can actually meet.” While the music and dancing are nothing special, they are very able at appealing to an audience of young “otaku” men. In 2009, AKB48 became more popular than ever, moving from the “fringe” status as an otaku group to more mainstream exposure on TV and magazines.

The group consists of 3 “teams” of around 16 members each (age range: 16-24) who perform semi-independently. With so many to choose from, in addition to dozens of “trainees” aged 15-20, the fans tend to choose one favorite and follow her closely.

The producer, Yasushi Akimoto, exercises total control over the process and has been called a genius for his business model. It combines the J-pop practice of building a long-term, loyal fan base (many old bands long past their prime can still crank out hit singles and fill arenas for this reason), the penchant for fawning over young, innocent girls in the otaku subculture, and the revenue maximization strategy of a hostess bar.

It’s that last part that has led to some illegality and controversy. Here’s a list of some of the group’s money-making practices, some of which I cribbed from a lengthy piece in the Sankei Shimbun:

  • Perhaps the group’s biggest source of revenue is “handshaking events” where fans who bought a limited edition single on the official website receive a ticket that lets them meet and greet a member of their choice. The rarity of these tickets makes them popular items on Yahoo Auctions, Japan’s answer to eBay. The biggest fans find a girl they like and try to attend as many of the events as possible. Of course, the group also releases CDs and holds concert tours just like any other band, though they operate their own proprietary ticketing system.
  • One CD came with a “ballot” that the buyer could use to vote for who will sing on the next AKB48 single. Some of the more avid fans bought hundreds of CDs to vote for their favorites. A journalist in the Sankei explains this is very similar to when a customer at a hostess bar will buy drink after drink for his favorite to help her succeed.
  • Another CD release came with a poster of a random member included. Fans started trading on online auctions to try and collect them all.
  • The group’s home turf is the 8th floor of the Don Quijote discount shop in Akihabara. Members perform just about every day (having a giant roster of 100 members and sub-members helps keep this going).
  • Members also regularly appear in weekly magazine photo spreads in what is very close to softcore porn, not something an earlier, similar group Morning Musume would have done.
  • On their website, there is a link to an address where you are invited to send “fan letters and gifts.”
  • Akimoto is trying to franchise the “48” idea to other countries, envisioning a Paris 48 or Jakarta 48. There was a documentary a couple months ago about his trip to a marketing convention to try and sell the idea, but so far I have not heard whether he succeeded or not.

In addition to the thief mentioned earlier, other criminals have sold counterfeit event tickets, and one fan started stealing a member’s mail. Clearly some kind of fan worship goes on with any popular group, but AKB48 has clearly done a better job than most of exploiting the relationship between performer and fan.

Via CNNgo and Japan Today

The Google zeitgeist on Japanese marriage

There are some interesting posts floating around the blogs about what Google’s “auto-suggest” feature auto-suggests regarding love and marriage, summarized in this post which indicates that women overwhelmingly want to be loved, while men overwhelmingly want to get kinky.

I just read these today, but the near-future Mrs. Jones was telling me this weekend about a similar phenomenon she had heard of with the Japanese auto-suggest feature, so I decided to try it myself.

Here are the top suggestions for “wife” (妻):

  1. wife hysteria
  2. wife birthday gift ranking
  3. wife birthday gift
  4. wife shochu
  5. what to call wife
  6. wife gift
  7. wife honorifics
  8. wife depressed
  9. wife gift ranking
  10. wife not registered (i.e., the Japanese equivalent of common law marriage)

And here are the top suggestions for “husband” (夫):

  1. hate husband (most hits by a long shot)
  2. average husband allowance
  3. husband violent language
  4. dead husband procedures
  5. what to call husband
  6. husband depressed
  7. husband unemployed
  8. husband allowance
  9. husband space
  10. dead husband pension

Scratch not lest ye be scratched

Awesome site that photoshops those creepy Japanese Christian signs to change the word “God” to “cat.” Pure gold:

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The kingdom of Cat is upon us.

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Cat will judge adultery and fornication.

You see, erasing part of the word “God” (神) in Japanese will give you the word for “cat” (ネコ).

Thanks to Marxy for the link!

Must-see video on Youtube and the American quest for authenticity

Thanks to Gen Kanai for passing on this landmark lecture on Youtube culture and how it’s turning all Americans into attention whores who can only find validation through media exposure:

This appears to be on the same page as J Smooth’s observations about how even as the Youtube generation mourns Michael Jackson’s death, now that everyone is a media star they must deal with the same pressures of public exposure that Jackson faced:

Amazing expose on internet “pranksters” from The Smoking Gun

I direct all MFT readers to read this amazing, detailed expose from The Smoking Gun identifying and incriminating the the denizens of “Pranknet” an online community of highly destructive and juvenile practical jokers, whose exploits include the following:

Late on the evening of February 10, a call to Room 306 at the Best Western in Shillington, Pennsylvania roused a sleeping traveler. Jonathan Davis at the front desk was calling with scary news: A ruptured gas line was threatening hotel guests, some of whom were already feeling lightheaded and dizzy.

Noting that he was following a “protocol sheet,” Davis instructed the male guest that he needed to quickly unplug all electrical devices and place wet towels at the base of the room’s door to keep carbon monoxide from entering the space. After the guest took those precautions, Davis then directed him to bust out a 5′ x 5′ section of window. The man, who happened to be a glazier, asked, “Are you serious?” When Davis urgently assured him that the drastic measure was required for his safety, the guest replied that he would put on clothes and “bust this fucker.”

Using a chair, the guest then smashed a window. As broken glass cascaded into the room, Davis then advised that the television screen would need to broken since the tube contained an electrical charge that could spark an explosion. Davis suggested the use of the toilet tank cover to disable the television. But when the guest threw the porcelain lid at the TV, it broke. So Davis directed the man to toss the set out the window. Stepping gingerly around glass shards, the guest complied.

At this point, Davis’s supervisor, Jeff Anderson, joined the call and determined that the guests in 306 had co-workers in the adjoining room. Anderson then called Room 304 and advised the man answering the phone to “remain calm.” He told the guest of the gas leak and advised him of the safety measures that had already been followed next door. The man in 304 also unplugged electrical devices, placed wet towels at the door, smashed a window, and tossed the television to the sidewalk below. Anderson then directed the guest to pull the fire alarm. As a siren wailed, the guest asked Anderson, “Can we get out of this motel? Why can’t we just leave the building?” He had previously remarked, “I hope this ain’t some kind of joke.”

This is a really impressive investigation. The author writes with a well-deserved satisfied tone and seems to almost taunt the Pranknet members with his ability to expose them. Do yourself a favor and spend the next half hour reading through it and listening to some of the calls. You’ll see what a public service it is to hopefully stop these people.

House sharing in Japan

Continuing my recent real-estate kick…

One thing that surprised me when I first came to Japan as an exchange student was the extraordinarily low rate of apartment or house sharing among college students and other young, single people. Having just come from such an arrangement myself, I would have assumed that students in Japan would be similarly into sharing had I actually even stopped to think about it at any point. While I did meet a handful of Japanese students at Ritsumeikan who lived with friends, they were mostly (although not exclusively) in the group that had studied abroad, or were at least highly social with the foreign and international crowd.

But this is not to say that Japanese people never have roommates, only that it’s relatively rare. For example, after coming to Kyoto University last year, I met quite a lot of Japanese students living in share arrangements, which I believe to be directly related to Kyoto University’s higher rate of “bohemian” type culture, as well as the fact that unlike Ritsumeikan, Kyoto University actually has a few dormitories open to Japanese students (as opposed to the “International Houses” that many Japanese universities provide for exchange students, and shorter term foreign students), many of whom become accustomed to group living and decide to continue after moving out of the dorm.

How might one find a room to sublet, or a subletter to live in one’s spare room in Japan? It has been pointed out that “there is no culture for classifieds in Japan, which means an instant success for a “Japanese Craigslist” is next to impossible to achieve.” This is indeed true, but the sister-sites Roomshare.jp and Roomate.jp seem to be off to start, albeit in a specific arena.

While all sorts of arrangements exist, and the range of normality is probably not so drastically different from other countries I’d like to leave with one particularly unique “share mate” (as the term goes in Japanese) recruitment ad.

Hello.

I run a counseling business that I started. However, due to the poor economy I’ve had trouble getting clients. Well, that’s just how it is. However, now I am looking for someone who seriously wants to do a job in mental care.

Rent (with space for sleeping, internet, phone, everything needed for normal life) is free!

However, there are the following conditions.

  1. A woman with the appearance (mood of) of a counselor.
  2. A warm personality
  3. 20~35 years old.
  4. Someone who really wants to study ‘mental’ topics.

(It’s fine if you don’t have any other job.)

I have not posted this as a joke.

Anyone interested should please get in touch.

The poster does not say anything else about themselves, but I can’t shake the feeling that it’s a middle-aged guy with some sort of odd therapy fetish. It definitely seems like a setup for a movie though. Is this the start of a quirky romantic comedy, or a psycho-thriller?

BTW, thanks to Benjamin for pointing out this ad to me (and thanks to me for telling him about the site!)