Today we have news of a fan of girl pop group AKB48 who just had to keep the fantasy going, no matter the cost:

Police on Friday re-arrested an overzealous fan of idol group AKB48, adding to previous charges of theft for which he is already on trial. Masayuki Fujioka, 35, is suspected of committing 151 robberies in four prefectures. He was quoted by police as saying, “I needed money for train fare and concerts so I could chase AKB48.”

According to police, Fujioka illegally trespassed in a construction site in Tochigi City on the night of Oct 6, breaking into a vending machine and stealing 4,700 yen. Authorities say that, since around December 2002, Fujioka committed 151 robberies in Tochigi, Saitama, Ibaraki and Gunma prefectures, stealing a total of 4.1 million yen.

While we have no way of knowing whether this guy really was spending it all on AKB48, it certainly rings true. AKB48 has been a phenomenal success story in what is otherwise a shrinking and lackluster music scene in Japan. The concept is “idols you can actually meet.” While the music and dancing are nothing special, they are very able at appealing to an audience of young “otaku” men. In 2009, AKB48 became more popular than ever, moving from the “fringe” status as an otaku group to more mainstream exposure on TV and magazines.

The group consists of 3 “teams” of around 16 members each (age range: 16-24) who perform semi-independently. With so many to choose from, in addition to dozens of “trainees” aged 15-20, the fans tend to choose one favorite and follow her closely.

The producer, Yasushi Akimoto, exercises total control over the process and has been called a genius for his business model. It combines the J-pop practice of building a long-term, loyal fan base (many old bands long past their prime can still crank out hit singles and fill arenas for this reason), the penchant for fawning over young, innocent girls in the otaku subculture, and the revenue maximization strategy of a hostess bar.

It’s that last part that has led to some illegality and controversy. Here’s a list of some of the group’s money-making practices, some of which I cribbed from a lengthy piece in the Sankei Shimbun:

• Perhaps the group’s biggest source of revenue is “handshaking events” where fans who bought a limited edition single on the official website receive a ticket that lets them meet and greet a member of their choice. The rarity of these tickets makes them popular items on Yahoo Auctions, Japan’s answer to eBay. The biggest fans find a girl they like and try to attend as many of the events as possible. Of course, the group also releases CDs and holds concert tours just like any other band, though they operate their own proprietary ticketing system.


• One CD came with a “ballot” that the buyer could use to vote for who will sing on the next AKB48 single. Some of the more avid fans bought hundreds of CDs to vote for their favorites. A journalist in the Sankei explains this is very similar to when a customer at a hostess bar will buy drink after drink for his favorite to help her succeed.


• Another CD release came with a poster of a random member included. Fans started trading on online auctions to try and collect them all.


• The group’s home turf is the 8th floor of the Don Quijote discount shop in Akihabara. Members perform just about every day (having a giant roster of 100 members and sub-members helps keep this going).


• Members also regularly appear in weekly magazine photo spreads in what is very close to softcore porn, not something an earlier, similar group Morning Musume would have done.


• On their website, there is a link to an address where you are invited to send “fan letters and gifts.”


• Akimoto is trying to franchise the “48” idea to other countries, envisioning a Paris 48 or Jakarta 48. There was a documentary a couple months ago about his trip to a marketing convention to try and sell the idea, but so far I have not heard whether he succeeded or not.

In addition to the thief mentioned earlier, other criminals have sold counterfeit event tickets, and one fan started stealing a member’s mail. Clearly some kind of fan worship goes on with any popular group, but AKB48 has clearly done a better job than most of exploiting the relationship between performer and fan.

Via CNNgo and Japan Today

There are some interesting posts floating around the blogs about what Google’s “auto-suggest” feature auto-suggests regarding love and marriage, summarized in this post which indicates that women overwhelmingly want to be loved, while men overwhelmingly want to get kinky.

I just read these today, but the near-future Mrs. Jones was telling me this weekend about a similar phenomenon she had heard of with the Japanese auto-suggest feature, so I decided to try it myself.

Here are the top suggestions for “wife” (妻):

1. wife hysteria
2. wife birthday gift ranking
3. wife birthday gift
4. wife shochu
5. what to call wife
6. wife gift
7. wife honorifics
8. wife depressed
9. wife gift ranking
10. wife not registered (i.e., the Japanese equivalent of common law marriage)

And here are the top suggestions for “husband” (夫):

1. hate husband (most hits by a long shot)
2. average husband allowance
3. husband violent language
4. dead husband procedures
5. what to call husband
6. husband depressed
7. husband unemployed
8. husband allowance
9. husband space
10. dead husband pension

Awesome site that photoshops those creepy Japanese Christian signs to change the word “God” to “cat.” Pure gold:

The kingdom of Cat is upon us.

Cat will judge adultery and fornication.

You see, erasing part of the word “God” (神) in Japanese will give you the word for “cat” (ネコ).

Thanks to Marxy for the link!

Thanks to Gen Kanai for passing on this landmark lecture on Youtube culture and how it’s turning all Americans into attention whores who can only find validation through media exposure:

This appears to be on the same page as J Smooth’s observations about how even as the Youtube generation mourns Michael Jackson’s death, now that everyone is a media star they must deal with the same pressures of public exposure that Jackson faced:

I direct all MFT readers to read this amazing, detailed expose from The Smoking Gun identifying and incriminating the the denizens of “Pranknet” an online community of highly destructive and juvenile practical jokers, whose exploits include the following:

Late on the evening of February 10, a call to Room 306 at the Best Western in Shillington, Pennsylvania roused a sleeping traveler. Jonathan Davis at the front desk was calling with scary news: A ruptured gas line was threatening hotel guests, some of whom were already feeling lightheaded and dizzy.

Noting that he was following a “protocol sheet,” Davis instructed the male guest that he needed to quickly unplug all electrical devices and place wet towels at the base of the room’s door to keep carbon monoxide from entering the space. After the guest took those precautions, Davis then directed him to bust out a 5’ x 5’ section of window. The man, who happened to be a glazier, asked, “Are you serious?” When Davis urgently assured him that the drastic measure was required for his safety, the guest replied that he would put on clothes and “bust this fucker.”

Using a chair, the guest then smashed a window. As broken glass cascaded into the room, Davis then advised that the television screen would need to broken since the tube contained an electrical charge that could spark an explosion. Davis suggested the use of the toilet tank cover to disable the television. But when the guest threw the porcelain lid at the TV, it broke. So Davis directed the man to toss the set out the window. Stepping gingerly around glass shards, the guest complied.

At this point, Davis’s supervisor, Jeff Anderson, joined the call and determined that the guests in 306 had co-workers in the adjoining room. Anderson then called Room 304 and advised the man answering the phone to “remain calm.” He told the guest of the gas leak and advised him of the safety measures that had already been followed next door. The man in 304 also unplugged electrical devices, placed wet towels at the door, smashed a window, and tossed the television to the sidewalk below. Anderson then directed the guest to pull the fire alarm. As a siren wailed, the guest asked Anderson, “Can we get out of this motel? Why can’t we just leave the building?” He had previously remarked, “I hope this ain’t some kind of joke.”

This is a really impressive investigation. The author writes with a well-deserved satisfied tone and seems to almost taunt the Pranknet members with his ability to expose them. Do yourself a favor and spend the next half hour reading through it and listening to some of the calls. You’ll see what a public service it is to hopefully stop these people.

Continuing my recent real-estate kick…

One thing that surprised me when I first came to Japan as an exchange student was the extraordinarily low rate of apartment or house sharing among college students and other young, single people. Having just come from such an arrangement myself, I would have assumed that students in Japan would be similarly into sharing had I actually even stopped to think about it at any point. While I did meet a handful of Japanese students at Ritsumeikan who lived with friends, they were mostly (although not exclusively) in the group that had studied abroad, or were at least highly social with the foreign and international crowd.

But this is not to say that Japanese people never have roommates, only that it’s relatively rare. For example, after coming to Kyoto University last year, I met quite a lot of Japanese students living in share arrangements, which I believe to be directly related to Kyoto University’s higher rate of “bohemian” type culture, as well as the fact that unlike Ritsumeikan, Kyoto University actually has a few dormitories open to Japanese students (as opposed to the “International Houses” that many Japanese universities provide for exchange students, and shorter term foreign students), many of whom become accustomed to group living and decide to continue after moving out of the dorm.

How might one find a room to sublet, or a subletter to live in one’s spare room in Japan? It has been pointed out that “there is no culture for classifieds in Japan, which means an instant success for a “Japanese Craigslist” is next to impossible to achieve.” This is indeed true, but the sister-sites Roomshare.jp and Roomate.jp seem to be off to start, albeit in a specific arena.

While all sorts of arrangements exist, and the range of normality is probably not so drastically different from other countries I’d like to leave with one particularly unique “share mate” (as the term goes in Japanese) recruitment ad.

Hello.

I run a counseling business that I started. However, due to the poor economy I’ve had trouble getting clients. Well, that’s just how it is. However, now I am looking for someone who seriously wants to do a job in mental care.

Rent (with space for sleeping, internet, phone, everything needed for normal life) is free!

However, there are the following conditions.

1. A woman with the appearance (mood of) of a counselor.


2. A warm personality


3. 20~35 years old.


4. Someone who really wants to study ‘mental’ topics.

(It’s fine if you don’t have any other job.)

I have not posted this as a joke.

Anyone interested should please get in touch.

The poster does not say anything else about themselves, but I can’t shake the feeling that it’s a middle-aged guy with some sort of odd therapy fetish. It definitely seems like a setup for a movie though. Is this the start of a quirky romantic comedy, or a psycho-thriller?

BTW, thanks to Benjamin for pointing out this ad to me (and thanks to me for telling him about the site!)

Let’s close out this intense week on a lighter note:

1. The Time Suck section of Houston-based culture website 29-95.com is hilarious. It’s written by a team of people including Joe Mathlete of “Marmaduke Explained” fame (he now posts his explanations on this site). Here is one video of a “translated” rap battle they recently recommended:

 

2. Mad Men is back for its third season starting August 16 and  I for one can’t wait. It’s turned into a total soap opera but I love it because in a lot of ways the office atmosphere is remarkably similar to the corporate culture at Japanese firms. Here is a photo gallery they posted to help promote the new season (thanks to Time Suck for the link).

The New York Times has an article in its Sunday magazine section by Tokyo Mango author Lisa Katayama about a “thriving subculture” of men who prefer “2D women” to real women, sometimes engaging in serious relationships with anime characters. On the website, the story is billed under the tagline “Phenomenon” which would give readers the impression that this sort of thing is common in Japan.

Seeing as it comes from America’s most prestigious and influential news outlet, the article has already been widely read (see here for a Japanese translation of a Korean-language summary), and reactions have ranged from uncritical acceptance of the reporting (wtf is wrong with Japan?!) to absolute incredulity (she just ripped off an Internet meme and borrowed from WaiWai so this “phenomenon” is completely overblown and is an example of the NYT exploiting Japan for cheap thrills).

Responding to the reaction, Katayama said on Twitter, “imho, responses to my 2D article reflect readers’ biases + issues more than the offbeat situation of story subjects.” So at the risk of revealing my biases plus issues, I am going to respond to this article.

But before I get to my overall thoughts, I want to point out what appear to be two small but important factual errors. While the article focuses on profiling individuals who are either examples of the “2D love” phenomenon or who promote the concept, at one point she cites some government statistics to bolster her claim that there is indeed a thriving subculture of men who literally think a pillow is their girlfriend:

According to many who study the phenomenon, the rise of 2-D love can be attributed in part to the difficulty many young Japanese have in navigating modern romantic life. According to a government survey, more than a quarter of men and women between the ages of 30 and 34 are virgins; 50 percent of men and women in Japan do not have friends of the opposite sex.

 After I asked the author via Twitter where she got the numbers, she helpfully directed readers to “the gov’t agency that monitors population and social security” which in proper noun terms means the National Institute of Population and Social Security Research.

So I looked around to find where she might have gotten the information. The results? I could find nothing to credibly back up either of those statements, but there are survey results that show similar but critically different results. Let’s take them one by one.

Friends of the opposite sex

First, the good news – there is rough statistical backing for the claim “50 percent of men and women in Japan do not have friends of the opposite sex.” A 2004 study “The Japanese Youth” conducted by the Cabinet Office shows that only 43.7% of Japanese youth aged 18-24 reported having friends of the opposite sex.

The only relevant figures from the population institute I could find were from its most recent survey from 2005, which state that around half of unmarried men and women are not currently dating anyone of the opposite sex as friends, as a serious boyfriend/girlfriend, or as a fiance.

Still, both figures are much different from saying that half of all Japanese people have no friends of the opposite sex. As kids grow up they are much more likely to have platonic friends, though it’s true that this is less common than in the US. But that in no way backs up the argument that men and women are isolated in Japan. And as for the stat on single people dating, it really is a coin flip whether a person surveyed will be dating someone or not at the time. And it’s completely irrelevant to the “2D Love” story.

Are a quarter of Japanese 30-34 year-olds virgins? No way.

Now let me repeat the other claim: “According to a government survey, more than a quarter of men and women between the ages of 30 and 34 are virgins.”

Think about those numbers for a minute – if true they would be staggering news and quite possibly a major cause of Japan’s demographic problem. Yet in all I have read about the topic this article marked the first time I have ever seen that claim made. (Mostly it’s attributed to long life expectancies and low birth rates caused by late marriage, quality of life factors, etc.). 

It turns out that the real statistic from population institute states that around 25% of unmarried 30-34 year olds are virgins. It doesn’t say anything about the population as a whole. Note that a separate survey finds that around two thirds of men and women have lost their virginity by the time they are in university, so I find it very hard to believe that another 15% or so won’t have met someone special in the intervening 10 years.

I’ll admit that I have not scoured the entire Internet, so there may be a survey that I just didn’t come across. So to give her the benefit of the doubt, let’s see if this claim is even close to realistic. According to the institute’s 2005 survey (PDF in English, page 15), single people with no kids aged 30-34 (defined as one-person private households) make up 34% of all households in the age group.  On the other end, 54% of private households whose head of household is in that age bracket are married. That means in order for more than one quarter of all Japanese adults aged 30-34 to be virgins, one of the following must be true:  either a) almost all unmarried people at that age are virgins (and we already know that’s wrong); or b) even a good portion of married people fail to consummate their marriages several years into their lives together. And that I am afraid is next to unfathomable.

The WaiWai Connection?

So what happened? Some have accused the author of using the notorious WaiWai as a source. WaiWai is a discontinued feature of Japanese national daily Mainichi Shimbun’s website that specialized in creative translations of Japanese tabloid articles. It was taken down in 2008 after angry Japanese internet users discovered it and found scores of misleading, exaggerated, and false stories depicting Japan as a perverted and even deranged society.  

Katayama has claimed that the government reports were her sources and specifically denied using WaiWai. But thanks to James at JapanProbe, I have found the following June 2007 article that contains a passage very similar to one claim made in the NYT story: 

 The Japan Cherry Boy Association is facing a crisis after the National Institute of Population and Social Security Research revealed that almost one in four Japanese men aged 30 to 34 remains a virgin, according to Weekly Playboy (7/2).

Obviously I wasn’t there when she wrote the story, so I can’t tell where that number came from. But it could easily have come from this source as it makes the same mistake of omitting the key fact that the survey in question only covered unmarried men and women.

Getting facts like this wrong can lead to some unfortunate consequences. Already, the Korean daily Joong Ang Ilbo has posted a summary translation of the article in Japanese (and presumably Korean), complete with a verbatim repetition of the claim “more than a quarter of men and women between the ages of 30 and 34 are virgins.” Without a correction, this idea is likely to spread and might end up becoming a commonly cited myth about Japan, much like the similarly unrealistic but widespread claim that over 90% of Japanese women in their 20s own a Louis Vuitton handbag.

Without these numbers, the background for this story becomes somewhat undermined. While the isolation between men and women in this country is commonly cited by both foreign and Japanese observers, this gap tends to be reflected in the different ways adult men and women spend their time, particularly married couples. For some fascinating anecdotes on the gulf that opens up between housewives who never leave their neighborhoods and their husbands who never leave the office, read this fascinating interview with author Sumie Kawakami.

 

Overall thoughts

Aside from the statistics issues, I think Katayama and NYT did readers a disservice by making Nisan the focus of the story, because that turns the real story on its head.

Yes, there is a subsection of otaku who are unapologetic about their dedication to anime porn and proudly wear their virginity on their sleeves. But it’s a stretch to characterize all moe anime fans as walking a blurred line between normalcy and 2-D Love, and it’s even more of a stretch to equate all 2-D Lovers with Nisan, who is clearly in a class by himself. It would have been much fairer to start with the Okayama character. He is a collector of body pillows but isn’t public about it, which is far closer to the typical consumption pattern for these products, though even he is on the extreme side. Most American men have seen porn, but you know you’ve lost your way if you buy one of those fake rubber vaginas. In Japan, most men are probably more like economic commentator Takuro Morinaga who grew up on a diet of anime and maybe even dabbled in some “2D Love” content but never made the plunge into Nisan territory (btw, Morinaga is not one of “Japan’s leading behavioral economists.” He teaches at Dokkyo University but only has his bachelor’s and is best known as a populist TV pundit who commonly makes no sense).

It’s also important to note that since at least Evangelion in the late 1990s there’s been an element of eroticism present in most popular animated series aimed at teenagers and adults, and in general sexual content in manga and anime is much more common and accepted in Japan than it would be in the US. So most otaku may in fact own things Americans might consider erotica such as sexually explicit manga or suggestive figurines (not exactly 2D), but that does not make them Nisan- or Okayama-style 2D Lovers nor even place them outside the mainstream. The US and Japan also have the first and second largest live-action pornography industries in the world, so I think that makes both populations rabid 2D Lovers in their own ways. The key difference is the preference in Japan for underage girls (both real-life and 2-D) as objects of desire, a topic that’s not discussed in the article but deserves its own investigation.

To the extent that 2D love is a real phenomenon, it is driven by pop culture and consumption preferences led by people like Toru Honda and Momo who have books and pillowcases to sell. The market for this stuff is a relatively small niche of the overall otaku market, and I don’t see much of a serious ethos that goes far beyond a kind of brand loyalty (but please by all means prove me wrong; you could say the same thing about NASCAR fans but no one doubts NASCAR’s importance and influence on the identity of certain subsections of the US). And yes, the erotic body pillows are a popular accessory among that demographic. But Nisan and the few people who have an abnormal attachment to their pillows are merely the extreme example of what is largely a story of private porn consumption. And while I have never met or spoken with Nisan, how much do you want to bet he carries his pillow around either as an elaborate joke or to prove his otaku street cred? The whole idea of a proud life-long virgin has the air of a joke about it, and you can read any 2-channel thread on the topic to get an idea of how common it is for people to riff on this meme.

I want to be clear that I am not necessarily against this type of reporting. Far from it, I would say that all weird stuff everywhere should be documented and presented to the world. It’s an amazing world out there with countless stories waiting to be told. Lisa Katayama wrote an interesting story in her field of specialty, so I don’t hold it against her for publishing this article or trying to entertain by finding interesting aspects of Japan to present to the world. And as someone who loves to dig through government reports, I hereby offer that the next time she wants to write a story she is more than welcome to enlist my help if she wants to know what government studies are actually saying about Japan. It’s just in this case she got a couple of facts wrong and mischaracterized what I see as the real situation.

To be honest, if I didn’t notice the potentially groundbreaking statistics, I don’t think I would have bothered to write about this story. The “weird Japan” theme in the English-language media is what it is – viewed from the outside a lot of what happens in Japan does seem odd. And the New York Times is in the business of presenting the world to Americans in an entertaining and digestible manner. Producing stories that cast Japan as a backward country that got modernization wrong lets the readers feel better about their own country and confirm the basic rightness of the American dedication to social progress. But Japan is interesting enough without having to resort to exaggeration.

(Thanks to James at Japan Probe for help with some of the research in this post)