Great news: Sbarro will be opening in Tokyo (presumably) in the near future! Sbarro doesn’t exactly have the best reputation in the US, it is still entirely passable pizza-by-the-slice. Welcome back!
Though they did not announce exactly when the first store would open, their plans are to open 18 shops in rapid succession in their first year of business. That’s a thankful departure from the Cold Stone Creamery and Krispy Kreme Donuts strategies of pumping up excessive demand for a tiny amount of shops in an effort to generate buzz. So rather than the painfully annoying KK lines in Shinjuku and Yurakucho, here is hoping the Sbarro chains will be as accessible as they are back home.
|U.S. Pizza Chain Sbarro To Re-Enter Japan|
TOKYO (Nikkei)—Sbarro Inc., a major U.S. pizza chain operator, will take another shot at the Japanese market, opening its first outlet as early as April in the Tokyo area, The Nikkei learned Friday.
Sbarro and consulting firm JCI Inc. are expected to set up a 50-50 venture capitalized at 10 million yen by the end of February. They plan to open 18 directly run restaurants by the end of next year and a total of 125 shops, including franchise outlets, in five years.
Founded in 1956 in New York, Sbarro has over 1,000 restaurants in 43 countries. It entered Japan under a franchise system in 1997 but pulled out in 2001.