A tragic instance of Engrish

March 23rd, 2008 by Joe Jones
Joe

I say “tragic” because it could have been avoided by either (a) better spelling or (b) better model placement.

Sh-tter?

(The title is supposed to be “Shelter,” as you can tell from the tiny katakana caption in the corner.)

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  • 10 Responses to 'A tragic instance of Engrish'

    1. Jade Oc Says:

      It’s interesting how we read that with just a few letters, and that the tip of the ‘l’ looks like the dot of an ‘i’ not helping matters any….

    2. Julián Ortega Martínez Says:

      I googled it. It’s supposed to be Shel’tter:
      http://www.sheltter.jp/

    3. Jade Oc Says:

      And if it is “Shelter,” then it’s presumably “Sheltter”.....

    4. Roy Berman Says:

      I assumed it was “Shutter” as in a camera.

    5. Kozo Ota Says:

      A quick websearch indicates that Shelter is actually spelled with two Ts and and an apostrophe.

      As in, Shel’tter.

    6. Joe Says:

      Roy: Obviously our minds are in different places…

    7. Kozo Ota Says:

      It looks like my sarcastically worded comment got deleted, so let me word it more clearly.

      A quick web search indicates that the magazine is actually titled Shel’tter, with an apostrophe. So the part peeking above the model’s head is probably the apostrophe.

    8. Joe Says:

      I wonder what the point of the apostrophe is. To make it look like a comic book villain’s name?

      “Hail the mighty Shel’tter, Emperor of T’chaaak!”

    9. Aki Says:

      The publisher knows that Tsuchiya Anna’s photo will sell more copies than the meaningless title.

    10. Bryce Says:

      How about “Shorter”? As in: “If she were ‘shorter’ the title would be legible.”

      Maybe all of the above are correct and not at the same time. Like Schrödinger’s cat.

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