See what Adamu’s reading

It’s not pretty, but I’ve made my Google Notebook public, so MF readers can keep track of what’s been in front of my eyeballs recently, such as Hakuho’s upcoming promotion to Yokozuna and an analyst’s description of Dentsu’s attempts to leverage its near-monopoly of TV ads to dominate the Internet market as well.

7 thoughts on “See what Adamu’s reading”

  1. That article about the roading corporation finding out the red cross was a trademark is interesting. How else could you indicate a first-aid kid simply though? Don’t hundreds of anime and manga already violate that, or do they actually contact the Red Cross each time?

  2. Perhaps that is why hospitals use a kind of white cross?

    According to the law, the red cross mark and its ilk “must not be used in vain” and such uses can land you up to 6 months in jail or fined up to 300,000 yen. I somehow doubt it’s applied much in harmless cases like this or manga except to embarrass Dentsu.

  3. How does Dentsu propose to get in on the act of Internet advertising? I wait with glee for their “strategy.”

  4. Forget NASCAR, I want to get one of those “Web 2.0 buzz indexes” for Mutant Frog.

    And Dentsu’s strategy for the Internet, at least according to this Hasebe person, revolves around using those “search boxes” that come at the end of TV ads (which it essentially controls) and open-air ads to build buzz for web campaigns:

    ネット広告では、ほかの媒体との連携がもう少し色濃く現われるでしょう。最近のテレビCMでは、インターネットサイトへの誘導を図る流れがあります。テレビCMと同時にインターネットでも見てもらうことで、テレビ広告の価値を高める動きが出ています。各媒体で、ネットをハブにユーザーの消費行動を把握することで、より高度な広告提案ができるところが伸びるでしょう。そうなると、テレビ広告との親和性、規模の連携を考慮すると大手しかできませんから、今後は大手メディアと中堅メディアの差がより開くでしょう。

  5. On a similar note, my Google Reader starred-item feed is available here, although it isn’t quite as cool as Adamu’s notebook…

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