Comments on: Online advertising in Japan, status report

By: Don

Don — Thu, 10 Jan 2008 19:51:35 +0000

I am interested in locating a long term business partner in Japan to import and distribute our Sonoma, California award winning wines in Japan. I tried Graig’s list Japan but seem to contact only English speaking expatriates. I want to find a Japanese (who may speak even very limited English) who wants to develop a business relationship with my company. He/she should want to promote/sell our wines to restaurant and wine shops.

How can I find someone?

By: Internet Advertising in Japan: The Dentsu Take on Things : Japan Economy News & Blog

Sun, 02 Dec 2007 13:49:39 +0000

[...] few weeks ago, Adam Richards at the Mutant Frog Travelogue wrote up an excellent piece on the state of Internet advertising in Japan. As he pointed out, although a surge in internet advertising in 2006 had been reported by [...]

By: MarkMilton

MarkMilton — Wed, 04 Apr 2007 15:55:21 +0000

Adamu: I ask because I don’t feel like searching on Google and the issue of Web 2.0 was not covered in your post.

By: Durf

Durf — Wed, 04 Apr 2007 09:40:17 +0000

Yahoo Japan hasn’t charged users to bid on auctions for months. If you’re a Yahoo BB user you get to put items up for sale without that fee, too.

By: Adamu

Adamu — Wed, 04 Apr 2007 04:31:25 +0000

Note to Mark: Asking questions is just about obsolete these days. If you had simply decided to search “web 2.0 in Japan” in Google instead of asking me, your 1st result would have been this July 2006 article from PingMag. If you need to know what web 2.0 is doing RIGHT NOW, use that as a jumping off point. One update – Mixi was one of Japan’s hottest IPOs later in the year.

By: gen

gen — Tue, 03 Apr 2007 23:31:10 +0000

> how can Yahoo auctions in Japan actually get away with charging its users?

Easy. There’s no other competition in Japan for auctions so Yahoo! Japan can do whatever they want for pricing of auctions (Bidders.jp thinks that it is competition, and that’s debatable.)

By: MarkMilton

MarkMilton — Tue, 03 Apr 2007 15:10:58 +0000

How is Web 2.0 companies faring in Japan these days?

By: Mutantfrog

Mutantfrog — Tue, 03 Apr 2007 13:03:57 +0000

What I want to know is how can Yahoo auctions in Japan actually get away with charging its users? It seems like the total reverse of the ebay business model of putting the entire burden on the seller and making things as easy as possible for the bidder.

By: Adamu

Adamu — Tue, 03 Apr 2007 10:16:59 +0000

More like good riddance to the oppressive presence of the predatory lenders in general. I guess the dirty money has helped to fund some of Yahoo’s loss-making enterprises like the Politics section, but all the same.

By: gen

gen — Tue, 03 Apr 2007 10:01:07 +0000

Excellent choice of article. Thank you very much.

My take? This is the death throes of banner ads in Japan, which died an appropriate death in the US a few years ago.

As more Internet users in Japan gravitate towards searching and away from the portals, it will be a handicap not to own one’s own search-engine advertising platform.

The other thing that is fascinating to see is all of the outdoor and print media that is pushing “search by this keyword” when those businesses have no real control over which URLs will come up at the top. Sure they can invest in SEO, but others can too. That said, asking people to remember URLs is not viable long term and QR codes haven’t taken off either.

Finally, I’m glad to see the advertising industry being weaned off of consumer finance ads. Good riddance.