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Hanshin Tigers Taxis to debut in front of Koshien

January 20th, 2005 by Adamu		 Adamu

“The stripes on the uniform are actually vertical”
The New Honorary Player
The Hanshin Train Group Co.’s Hanshin Taxi (Located in Nishinomiya, Hyogo Pref.) is set to debut taxis embossed with Japanese Pro Baseball’s Hanshin Tigers logo and uniform design on the body of the car.

Using 7 of its 280 vehicles, it plans to run them for a period of 1 year. The Hanshin Group has run buses decked out with Hanshin logos before, but this is a first for their taxis.

They will kick off the taxis’ first day of operation with a ceremony in front of Koshien stadium, where the Tigers play.

My Comment: I hope I get to see those taxis in real life :D

This entry was posted on Thursday, January 20th, 2005 at 1:36 pm and is filed under Japan, Jappanica, Osaka. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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    • 3 Responses to 'Hanshin Tigers Taxis to debut in front of Koshien'

    1. Mutantfrog Says:
      January 20th, 2005 at 6:23 pm

      Do they give you a special rate when going to or from a Hanshin Tigers game?

    2. Adamu Says:
      January 20th, 2005 at 7:47 pm

      I’m going to go out on a limb and say no. I’ve never seen a promotion in Japan that existed without it being explicitly stated in press releases and advertisements. Except for child fare train tickets.

    3. Curzon Says:
      January 21st, 2005 at 4:24 pm

      Wot a marketing gimic. I know old guys in Japan who would get their butts off the tatami mat just to take a ride in something like this even if they didn’t need to go somewhere (how many 40+yo nuts do you know who go ape over Hanshin?).

      When we start our TV show on national television, on our first show we should send one of these around with our candid camera… in TOKYO.

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